Fujifilm Optical Division Blog

If you didn’t get a chance to see our versatile, new Premier Series HA18x5.5 HD zoom at the NAB show in Las Vegas, you’ll have another chance at the Cine Gear Expo from June 4-7 at The Studios at Paramount in Hollywood (Booth #43). We’ll also showcase our range of Cabrio PL cine/ENG-Style lenses and Premier PL 4K+ cine lenses.

 

Our Cabrio and Premier PL 4K+ lenses are very busy on a wide range of high-end theatrical releases, TV projects and commercial productions, so we couldn’t be more optimistic about the continued growth of the Cine-Style market. We were also thrilled with the overwhelmingly positive feedback we received on our HA 18x5.5 at the NAB Show. It lets operators shoot very wide from a long range, which is something our customers—particularly sports producers—have been requesting.

 

 

The HA18x5.5 offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end to capture images for a versatile range of scenes. With this lens, the operator can get as close to the subject as a minimum distance of 40cm. With the built-in 2X extender, the focal length on the telephoto end can be extended to 200mm. These features accommodate a broad range of scenes to dramatically improve usability in a variety of shooting environments including live news, sports and dramatic program production. The lens also has built-in digital servo drive units for zooming and focusing, and its ergonomic design reduces the weight for camera operators working handheld. It is also equipped with a 16-bit encoder, which outputs focus and other lens data at high resolution, and enables compatibility with various systems, such as a virtual studio programs and combining CG with live footage. It’s a very solid all-around, standard lens.
 

Also being featured at our booth is the newest addition to our popular Cabrio series, the Premier PL 25-300mm Cabrio. Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm and the lens supports an optional, detachable servo drive for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment. The entire family of Cabrio lenses will be on display, including the PL 19-90, PL 85-300, and PL 14-35mm.

To round out our display, the full range of Fujinon Premier PL 4K+ cine lenses will be on hand.  This series features the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8 will all be on display. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm).

We are, of course, excited to show off our latest and greatest gear, but the Cine Gear Expo has become one of our favorite shows particularly because of the audience it draws. We look forward to the tremendously valuable feedback we receive from these key decision makers in entertainment production, some of whom are our most passionate customers!

Have questions about these lenses or the Cine Gear Expo? Connect with us on our Facebook page, or tweet us. Better yet, if you’re attending the show, stop by our booth, #43.

Posted: 6/3/2015 5:13:06 PM by Thom Calabro | with 0 comments


Our loyal Fujinon users take their lenses to the ends of the earth. We know this because we see the amazing footage on big and small screens, displayed on websites and blogs, featured in the press, shared across social media and beyond. Much like the talented professionals who capture this footage, the lenses make their magic from behind the scenes. We think it’s time to draw the curtain back and give your Fujinon lenses a leading role!

Take a photo of your lens on location and show it off to the world. It could be a standalone shot of your setup (like this one from Flying Fern Films), a photo a colleague snapped of you in action…whatever you want to show off! Then, simply share the photo on Twitter with the hashtag #FujinOnTheRoad. If you’d like to include a caption setting the scene, even better! We can’t wait to see where in the world you take your lenses.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter.

Posted: 5/13/2015 9:19:07 AM by Thom Calabro | with 0 comments


NAB 2015 was one for the books here at The Optical Devices Division of FUJIFILM North America. One of the highlights was receiving a "TV Technology" Best of Show Award for our new 4K Ultra HD Series of lenses. Both the UA80x9 field lens and UA22x8 portable zooms, which were introduced at the show, were developed in response to the market demand for 4K optics that would work with 2/3-inch broadcast cameras.
NewBay Media’s Best of Show Awards are judged by a panel of engineers and industry experts on the criteria of innovation, feature set, cost efficiency and performance in serving the industry.
The UA80x9 4K field lens has an 80x zoom and optical image stabilization, making it ideal for coverage of large-scale events. The lens covers focal lengths ranging from 9mm in wide angle to 720mm in telephoto. The FUJINON UA22x8 4K zoom lens features a compact and lightweight design, a 22× zoom ratio and a focal length from 8mm in wide angle to 176mm in telephoto. The UA22x8 excels in capturing a broad range of applications, including live sports, program production and news reporting.

Both of the lenses were designed using the latest proprietary optical simulation software. The UA80x9 and UA22x8 lenses offer exceptional 4K optical performance in the center of the image through to the corners of the frame. Fujifilm’s “High Transmittance Electron Beam Coating” (HT-EBC) is applied to the lenses for enhanced transmission, contrast, dynamic range, and color reproduction. The Fujinon lenses can be linked with other systems, such as a virtual studio system for combining CG images with live action.

As you can imagine, winning this award for the first in our series of 4K zooms for 2/3-inch broadcast cameras is thrilling. "TV Technology" is one of the most respected publications in the broadcast industry, and it means a lot to be recognized by them for these new lenses that we were so excited to unveil at NAB. We’re looking forward to seeing them in use for a variety of sports and entertainment productions! Both the Fujinon UA22X8 and UA80X9 lenses will be available by August of this year.

Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter
Posted: 4/24/2015 2:26:07 PM by Thom Calabro | with 0 comments


Cinematographers across the globe have branded their favorite Fujinon Cabrio lens their “go-to” for a wide range of shooting scenarios. We are thrilled to offer them another tool for their arsenals with the addition of the Premier PL 25-300mm to the Cabrio family.

Complementing the line beautifully, the versatile PL 25-300 can be used as a self-contained ENG-style or cine-style lens, meeting a vast array of needs. Its generous focal range, smooth focus action and spectacular 4K performance make the PL 25-300 ideal for shooting documentaries, nature and wildlife, and car commercials, as well as those closer shots that can only be made with a wider angle lens.

In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, introduces the features of the lens. For more information on this and other Fujinon lenses, go to www.fujifilmusa.com.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter
Posted: 3/23/2015 10:23:12 AM by Thom Calabro | with 0 comments


One of our strengths here at the Fujifilm Optical Devices Division is listening to what our customers want, and delivering. To that point, when we knew our customers were looking for a lens capable of shooting very wide, but also at long range, we designed the Premier Series HA18x5.5 zoom lens to meet those needs.

Offering 18x zoom from 5.5mm at the wide angle, to 100mm on the telephoto end, this lens is able to capture images for a versatile range of environments including live news, sports, and dramatic program production. A versatile lens, the HA18x5.5 allows sports producers to go wide and still follow the action, while those who need a solid all-around lens for an interview or studio work will be more than satisfied.

In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, introduces the features of the lens. For more information on this and other Fujinon lenses, go to www.fujifilmusa.com.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter

Posted: 3/18/2015 11:27:30 AM by Thom Calabro | with 0 comments


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