Fujifilm Optical Division Blog
The 2014 NAB Show has begun, and we at the Optical Devices Division of FUJIFILM North America Corporation are thrilled to share our latest and greatest lenses with the audience. In addition to the NAB debut of the Premier PL 14-35mm Cabrio wide-angle lens [ZK2.5x14] and the XA55x9.5 HDTV Telephoto Box Style lens, as discussed in our last blog, we have a few more exciting debuts lined up.

We keep a close eye on what our customers are looking for, and with its capability of shooting very wide but also at long range, the Premier Series HA18x5.5 delivers. The lens, which offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end, features high-precision, large-diameter aspheric elements designed with Fujifilm’s proprietary cutting-edge optical simulation technology, achieving sharpness at the center and all corners to deliver edge-to-edge premium image quality. Sports producers looking for a lens that can go wide and still follow the action will certainly want to check out the HA18x5.5, but it’s also a solid all-around lens that can shoot interviews, documentaries, and other applications typical for a standard telephoto lens.

The HA18×5.5 allows its operator to approach objects up to a minimum distance of 40cm, and with the built-in 2X extender the focal length on the telephoto end can be extended to 200mm. These features accommodate a broad range of scenes to dramatically improve usability in a variety of shooting environments, including live news, sports and dramatic program production.

Other features include built-in digital servo drive units for zooming and focusing; an ergonomic design that reduces the weight for camera operators working handheld; and a 16-bit encoder, which outputs focus and other lens data at high resolution, enabling compatibility with various systems such as a virtual studio programs and combining CG with live footage.

Also joining the Fujifilm Optical Devices family of professional lenses is the Premier PL 25-300mm Cabrio. The latest addition to our popular series of cine zooms, this lens is equipped with a 35mm PL mount, boasting a high zoom ratio covering the focal length of 25mm to 300mm. Like all Cabrios, the PL 25-300mm supports an optional detachable drive unit for electric, zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment. It can be used as a self-contained ENG-style or cine style lens. When used without the drive, industry-standard cine motors can be fitted.

Designed using the latest proprietary optical simulation software, the PL 25-300mm offers exceptional optical performance in the center of the image and in the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. The zoom supports Lens Data System (LDS) and /i Technology metadata formats, and can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired and wireless units. Both lenses will be available in June.

You won’t want to skip our booth (#C7025) at NAB this year; in addition to these exciting new products, we’ll be broadcasting a presentation that features commentary from several of the industry’s top cinematographers, including Claudio Miranda, testifying to the unsurpassed versatility and image quality of the FUJINON cine-style lenses.

Have questions about these lenses or the NAB show? Connect with us on our Facebook page, or tweet us.

Posted: 4/7/2014 9:42:49 AM by Thom Calabro | with 0 comments


It’s the most wonderful time of the year…the 2014 NAB Show is almost upon us. This year’s show holds special meaning for us, as it marks FUJIFILM’s 80th anniversary, and 40 years for the Optical Devices Division (formerly known as FUJINON) in the U.S. To celebrate, several products will be making their NAB debut this year—among them, the Premier PL 14-35mm Cabrio wide-angle lens [ZK2.5x14] and the XA55x9.5 HDTV Telephoto Box Style lens.

The new XA55x9.5 telephoto zoom is designed for large venues that require tight shots from long distances, such as sports, concerts and other live events. This zoom “fills a sweet spot in our line of 2/3” studio/field lenses,” according to Thom Calabro, Director of Marketing and Product Development for the Optical Division of FUJIFILM. “With a focal length from 9.5 to 535mm [or 19.0 to 1050mm with a 2x extender], it gets the job done even in the most challenging environments.”

Like the XA50x9.5 before it, this lens is available with a built-in lens support bracket for direct mounting to an ENG-style camera, which eliminates that cost. The optical image stabilization is also built in, which helps the operator maintain stable close-up shots for long periods. A 16-bit encoder outputs zoom, focus position and other lens data – so it can easily combine CGI with live images.

The new PL 14-35mm Cabrio—the latest development in our popular Cabrio series—was designed with the latest customer feedback in mind, especially regarding focal length. We’ve expanded the focal length range since NAB 2013 to 14-35mm at T2.9, with 200-degree focus rotation As with all of our Cabrio lenses, the 14-35mm lens is lightweight and comfortable to use with today’s smaller 4K cameras.

Designed using the latest proprietary optical simulation software, the PL 14-35mm Cabrio lens offers exceptional optical performance in the center of the image and in the corners of the frame. One of our favorite features of this lens is its detachable digital servo drive, making it usable as a self-contained ENG-style lens or a cine style lens. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. When used without the drive, industry-standard cine motors can be fitted. The PL 14-35mm lens supports Lens Data System (LDS) and /i Technology metadata formats, and can be controlled using cinema industry standard wireless controllers, and existing FUJINON wired and wireless units. For shooters looking for a lightweight zoom that can be used as a handheld and to capture wide angles in tight spaces, this is it.

Both the PL 14-35mm wide-angle zoom and the XA55x are available now. If this has piqued your interest, just wait until you see what else we have in store! Only those who attend will find out, so be sure to visit us at booth #C7025 from April 7-10 see demos, evaluate our products, chat, ask questions, and more.

Have questions about these lenses or the NAB show? Connect with us on our Facebook page, or tweet us.

Posted: 3/14/2014 11:35:21 AM by Thom Calabro | with 0 comments



Most professional cinematographers would almost certainly agree that the smooth, consistent, motorized zoom you experience from a servo drive unit comes with a host of great benefits. To name a few, it saves time, ensures accuracy, and frees you up to be more creative. Our latest PL lenses feature an exclusive detachable servo drive unit, making them suitable for use as a standard cine PL lens or as an ENG-Style lens. The digital servo featured on the PL 19-90, the PL 85-300, and the new PL 14-35 Cabrio lenses has 16-bit encoding, so operators can rest assured that all lens data output is extremely accurate. Of course, there will be times when you need to use the servo and other times when you don’t. On shoots where a servo drive unit is not necessary, you can remove it from your PL lens. In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, shows you how to remove and mount the detachable servo drive unit on a Fujinon Premier PL Cabrio lens.

Go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical.

Posted: 2/25/2014 2:38:30 PM by Thom Calabro | with 0 comments


Fujinon is Olympic-bound! No, we won’t be competing in any events, but Fujifilm’s Optical Devices Division will have a technical support center set up to provide customer service and support during both the Sochi 2014 Winter Games (February 7- February 23) and the Sochi Paralympics March 7-March 16).

An engineer from Fujifilm’s Optical Devices Division will be on hand at our technical center to support Fujinon lens customers throughout both events. Our Russian and German offices will also be available for customer support during the Sochi Winter and Paralympic Games.

Russian office central number: +7(495)797-3512 (Russian, English)
German office phone number: +49-(0)211-5089 8950 (German, Japanese, English)

Customers broadcasting events can also receive support via e-mail.

The technical support center is located at:
Adler district
Staronasypnaya str., 22
Business Center Plaza
Sochi, Russia


The center was opened on January 2nd and will remain in operation until February 25th. Hours of operation for the center during the Winter Games will be from 9:00 a.m. through 18:00 p.m. It will be open during the same hours to support customers broadcasting the Paralympic Games from March 6 through March 16th.

Service center phone numbers during the Winter Games:
Nikolay Zharov +79688474071 (for Russian and English speakers)
Lars Gehring +491735242211 (German and English)

Service center phone number for Paralympic broadcasters:
Nikolay Zharov +79688474071 (Russian and English)
Contact information for German speakers will be announced at a later date.

When dealing with once-in-a-lifetime footage (like an Olympic event), having technical support is not only crucial, but offers the broadcast professionals covering this colossal event much needed peace of mind. With our knowledgeable technicians available for support and service during both events, our customers can rest assured that we are supporting them to our fullest capabilities, ensuring our imaging equipment performs reliably when they need it most.

Team USA all the way!

Have questions about Fujinon’s technical support capabilities at the 2014 Sochi Winter and Paralympic Games? Reach out to us on Facebook or Twitter.

Posted: 1/29/2014 11:19:02 AM by Thom Calabro | with 0 comments


 

Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, introduces Fujinon's new PL 14-35mm T 2.9 Cabrio lens. The PL 14-35mm Cabrio lens has a detachable digital servo drive, and can be used as a self-contained ENG-style lens or cine style lens. This lens is ideal for shooters looking for a lightweight zoom that can be used as a handheld so they can capture wide angles in tight spaces.

Go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical

Posted: 12/2/2013 11:11:23 AM by Thom Calabro | with 0 comments


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