Fujifilm Optical Division Blog
Lenses are the first entry point for light in all content acquisition. With the ever-increasing amount of 4K production for both television and movies, extremely high optical technologies and mobility are required to satisfy this new level of enhanced, high-quality filming. It is important that those on the front line and cutting edge of motion picture production have the support they need to be truly successful and raise the bar in filmmaking.

We believe that technology should allow professional shooters, DPs, and others to explore the possibility of creating new images that represent the broad range of human emotions. Of course, developing tools such as the well-received CINE family of premium film and digital cinematography lenses is only part of the support that needs to be offered.

Creating resources to learn how innovators are using technologies to capture the most dynamic shots is another important support tool. That is why we created – and are proud to unveil – our new website: Special CINE Lenses. It features detailed trial reports, compiled by industry leading production professionals, that examine the capabilities, performance, and quality each of our lenses offers and how to use them to achieve the best possible shot.

The new website is dedicated to providing visitors the closest possible experience to using and evaluating the lenses themselves. It offers the visuals, details and answers to questions that industry professionals look for, because it was compiled by the very same experts who understand the need for those answers.  This website is meant to act a true resource for those who care about the fine details, performance, and quality of their glass.

Field Report: Ellroy Inc.
Nothing can explain the benefits of a technology than a real-world experience. That is why field reports from industry leaders are a big part of the content. The first is entitled Will the ZK Series Revolutionize Advertising Photography? A Cutting-Edge Video Production Firm Takes an In-Depth Look. This report is a thorough hands-on investigation conducted by renowned Tokyo-based video production group, Ellroy Inc., to disprove the common perception that zoom lenses fall short when it comes to image quality.


Fujinon’s goal in developing the ZK Series was to create a zoom lens with optical performance on a par with that of a prime lens. If you believe that PL primes are superior to PL zooms, then you are likely to scoff at this notion, and you are not alone. Fujinon and Ellroy’s extremely talented industry professionals, however, show that the ZK series offers the same level – and in certain situations – higher quality. 

Ellroy’s pros shoot with single-focus prime lenses every day, are well-versed in capturing video and still images at 4K, and even offer professional services for 6K video shoots. Their portfolio of accomplishments spans genres, such as advertising to film, drama and television.


After performing extensive field tests and analysis using the ZK series, Ellroy’s findings – including detailed product specifications, verification and quality tests that span wide parameters – and  conclusions were compiled into the trial report. The report is easy-to-navigate, guiding readers through product specs, on site usability, and conclusions. Quality tests and comparisons focusing on resolution, distortion, and color can be viewed through flat imagery and also through video. Readers are also provided with a complementary takeaway; a downloadable copy of the Fujinon CINE Lenses Catalog

To find all the details and conclusions Ellroy’s team uncovered during its investigation, visit Fujinon’s Special CINE Lenses website and read through the trial report.

Posted: 1/19/2016 1:47:23 PM by Thom Calabro | with 0 comments


Our loyal Fujinon users take their lenses to the ends of the earth. We know this because we see the amazing footage on big and small screens, displayed on websites and blogs, featured in the press, shared across social media and beyond. Much like the talented professionals who capture this footage, the lenses make their magic from behind the scenes. We think it’s time to draw the curtain back and give your Fujinon lenses a leading role!

Take a photo of your lens on location and show it off to the world. It could be a standalone shot of your setup (like this one from Flying Fern Films), a photo a colleague snapped of you in action…whatever you want to show off! Then, simply share the photo on Twitter with the hashtag #FujinOnTheRoad. If you’d like to include a caption setting the scene, even better! We can’t wait to see where in the world you take your lenses.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter.

Posted: 5/13/2015 9:19:07 AM by Thom Calabro | with 0 comments




Director of Marketing & Product Development Thom Calabro introduces the XA77x9.5, Fujifilm Optical's new HDTV field lens debuted at this year's NAB Show.

The XA77x9.5 is well suited for use within mobile trucks, at stadiums, sporting events, arenas, larger houses of worship -- anywhere a long lens would be beneficial in capturing detail and close up images from far distances. The XA77x9.5 features the company's patented OS-TECH image stabilization.

OS-TECH contains sensors that detect the slightest movement caused by vibration. A correction signal is applied to the optical system, which helps to maintain a stable image when shooting from an unstable platform, or in windy conditions. The lens' advanced diagnostic FIND (Focused Intelligent Network Diagnosis) system aids in preventative maintenance and troubleshooting by evaluating lens electronic and mechanical parameters. The XA77x9.5 also incorporates FUJINON's dustproof and anti-fogging technology.

Visit www.FujifilmUSA.com/2012NAB to see other Fujinon lens debuts from this years NAB or for more information on Fujifilm Optical Devices, go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical
Posted: 7/19/2012 12:04:06 PM by Thom Calabro | with 0 comments



 
In this first installation of our multi-part series on Lens Care Maintenance, we’ll discuss the appropriate materials and methods to properly clean your lens.

Whether you’re a weekend shooter or a seasoned photographer, you no doubt have experienced this common scenario: you shoot your best work only to find that the pictures are useless because there was dirt on the lens.

When you see the same spot on a set of pictures you take, you must clean the camera lens as soon as possible. In some cases, small spots can be eliminated, but more often than not you will have to shoot the pictures again or take a loss on once-in-a-lifetime photo opportunities gone forever. Here are a few key elements to ensure your lens is cleaned properly.

Step one: Use an air gun and lens brush to wipe off any loose dust. If you’re on location and don’t have either of those, you can gently blow on the lens, but this should be your last resort!

Step two: Choose the right cloth, and give it a good shake to loosen any lingering fibers before wiping the lens. At Fujifilm, we suggest using a micro-fiber cloth for a number of reasons:
     1. They will not scratch or smear the surface
     2. They are chemical free
     3. They are anti-static
     4. They lift dust and oil from the lens

If you don’t have a micro-fiber cloth, choose a cloth made from soft, silky material—preferably one made for optical lens cleaning. Never use a hard material, like your t-shirt, or you can transfer debris and even scratch the lens. Always wipe the lens in a gentle, circular motion, beginning in the center and working your way outward, and use a lifting motion rather than rubbing the cloth against the lens to avoid causing any damage.

Step three: Use the right cleaning agent. For normal smears and smudges, it is not necessary to use a lens cleaning fluid—just a cloth will do. If you do need to use liquid, place one or two drops of a lens cleaning liquid or isopropyl alcohol on a cleaning cloth. Never, ever apply liquid directly on the lens. If you use too much cleaning fluid or place drops directly on the lens, the fluid may seep into the lens, which can result in internal fog or something worse, causing permanent damage.

It may seem simple, but the type of cleaning materials you choose and how you use them greatly contribute to the lifetime of your lens. For more information on Fujifilm Optical Devices, go to FujifilmUSA.com.
Posted: 8/31/2011 2:12:40 PM by Thom Calabro | with 0 comments


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