Fujifilm Optical Division Blog
Our loyal Fujinon users take their lenses to the ends of the earth. We know this because we see the amazing footage on big and small screens, displayed on websites and blogs, featured in the press, shared across social media and beyond. Much like the talented professionals who capture this footage, the lenses make their magic from behind the scenes. We think it’s time to draw the curtain back and give your Fujinon lenses a leading role!

Take a photo of your lens on location and show it off to the world. It could be a standalone shot of your setup (like this one from Flying Fern Films), a photo a colleague snapped of you in action…whatever you want to show off! Then, simply share the photo on Twitter with the hashtag #FujinOnTheRoad. If you’d like to include a caption setting the scene, even better! We can’t wait to see where in the world you take your lenses.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter.

Posted: 5/13/2015 9:19:07 AM by Thom Calabro | with 0 comments



We had such a fantastic experience at NAB 2014, we’re still talking about it…but we’re not the only ones. For those who did not make it to Las Vegas this year, we’ve summarized “The Fujinon Experience” through a series of blog posts. Rounding out the recap, we bring you the words of some of the field’s most experienced and respected production, technology and engineering pros, as they appeared in posters featured throughout our booth.

“In our nearly 30-year history, we’ve always purchased Fujinon lenses for our six production trucks, and have put them through their paces. They are extremely reliable, and only require minor maintenance to keep them working properly. This kind of reliability is invaluable, particularly when working on a high profile assignment, such as the State of the Union Address, which we shot this year. One of the most challenging locations to use lenses is at The National Hot Rod Association’s drag racing events, which are extremely contaminated by gas fumes, car exhaust and burning rubber. If the lenses can stand up to these conditions, they can stand up to anything. The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” - Spruce McRee, President/CEO, Crosscreek Television Productions

“We have had great success on all our virtual productions around the world using Fujinon lenses. The encoding, quality and configuration of the lenses are the best combination for our clients.” - Sam Nicholson, ASC - CEO and Founder, Stargate Studios

“I’m a longtime user of Fujinon lenses. The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements. The Cabrio lenses in particular fit our niche market very well as a crossover between video and digital cinema. We buy those on a regular basis. We’ve also found the overall cost of ownership to be lower than competitors. Not only do we need fewer repairs on the Fujinon lenses, but when we do, it’s typically only for routine maintenance and service, and the costs are always lower than other companies. Plus, the service is great.” - Tom Dickinson, Chief Technology Officer, Bexel

“Since Nocturne Productions’ inception in the 1970s, we’ve only purchased Fujinon lenses and now have over 100 of their ENG, EFP and RoboCam lenses. Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support. When we’re on a global tour with the biggest acts around, from Lady Gaga to The Rolling Stones, to Paul McCartney, they can’t stop in the middle of a show, and neither can we. If something goes wrong, it needs to be fixed right away, and the personal service I get from Fujinon can’t be matched.” - David Lemmink, Director of Engineering, PRG Nocturne

“We’ve been Fujinon customers here in the Nashville remote operations group for decades. There’s a reason we keep coming back. The quality and performance of Fujinon lenses is beyond reproach. Support from sales and service is unmatched, and they make a lens that meets our every need. Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls. They were the natural choice for our entry into large-format imager technology.” - Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks

“Fujinon’s new 99x has quickly proven itself as an effective tool for the "Entertainment and Award Show" side of the TV business. Awards shows such as the Oscars and Grammys need lenses with extreme optical and low light performance; they are placed into critical camera positions with challenging distances to the stage. Camera operators who specialize in these Entertainment shows prefer Fujinon lenses because of their smooth servo "feel," useful lens features, and reliable performance. Fujinon has earned a reputation in the live television production industry for quick and reliable service, emergency loaners, and dependable support.” - Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions

“The Fujinon Cabrio series has made a big impact on the way our clients shoot. Whether they shoot documentaries, live events or run-and-gun features, they love having the choice of a single PL-mounted zoom, where they might have had two zooms or set of primes. The servo motor serves ENG-style shooting flawlessly and it’s good enough for cinematic commercial shoots. The focal range, weight and quality put the Cabrio series in a class of its own.” - Erik & Oliver Schietinger, Owners, TCS

Have questions or comments about Fujinon lenses? Connect with us on our Facebook page, or tweet us.

Posted: 7/30/2014 1:27:04 PM by Thom Calabro | with 0 comments


Welcome to the second half of our interview with Director of Photography for the National Geographic special, Oceanus, David Linstrom!

Q: You not only used the Fujinon HA13X4.5 lens during the filming of Oceanus, but you've said that, in using the HA13X4.5 it over the past 6 or so years, it's become your favorite lens. Why do you think it works so well for your style of documentary shooting?

A. The Fujinon HA13X4.5 is a beautiful lens. It allows me to get up close and personal. When shooting handheld, it allows me to move with the camera more fluidly. It makes my work look better by taking out a lot of the shake. And it's pin sharp.

Q. You said in a recent article (http://www.btlnews.com/crafts/camera/spintec-keeps-lens-clean-for-david-linstrom's-columbia-river-voyage/) that you were able to protect the Fujinon HA13X4.5 lens while in difficult waters during the shooting of Oceanus with the Spintec rain deflector from Innovision Optics. How much footage did this save from the cutting room floor, and are there any particular scenes we should watch out for that might have otherwise not been included?

A. The Spintec was used with a Tyler helicopter nose mount. It keeps rain and bugs off of the lens. Helicopter shots are expensive and since it was raining on and off the entire week we were there, it was the perfect tool for this shoot.

Q. Aside from adverse weather, is there another major challenge you often face during shooting, and if so, how do you combat it?

A. When shooting for National Geographic (and all non-fiction for that matter) I usually find myself in adverse conditions. Long flights, long car rides, hot and buggy or freezing locations, marginal food. That said, I wouldn't trade it for the world. I've been to some of the most fascinating places on earth. The trick is to stay healthy and travel safe. I learned early on how important it is to re-charge at the end of the day. And to keep in mind that I'll probably never be back to this location, so get the most out of it in the short time I'm there.

Q. What was most unique about the production of this documentary?

A. The Columbia Bar Pilots have a very dangerous and unique job. It is their responsibility to navigate large tankers and container ships over one of the most treacherous waters, where the Columbia River empties into the Pacific Ocean. If the Bar closes, the river traffic backs up and million of dollars are at stake. It's their job to keep the commerce moving. And they risk their lives every day just to get to work. They either have to climb up a rope ladder that extends down form a moving super tanker or be lowered via cable onto a moving ship. Then they have to steer a gigantic vessel over a sand bar in waves up to 40 ft that clears the bottom by as little as 5 ft. These men and women are some of the most easy going yet confident people I've ever met. Simply amazing.


Oceanus will air on the National Geographic Channel next year.
Posted: 1/9/2012 4:50:57 PM by Thom Calabro | with 0 comments


When David Linstrom agreed to be Director of Photography for the National Geographic special, Oceanus, with oceanographer Bob Ballard of The Titanic discovery fame, he knew he would be shooting in a tricky environment. As he packed up his camera supplies, he made sure not to forget his favorite lens—the Fujinon HA13X4.5. We were recently lucky enough to ask Mr. Linstrom a few questions. Read on to learn more about his early days, how he combats challenging shooting conditions, the future of cinematography and more.
HA13x4-5BRD_PF_new.jpg
Q: You shot the upcoming Oceanus special for National Geographic with Bob Ballard, otherwise known as the oceanographer that discovered the Titanic, among other famous ships. What were you most looking forward to about the experience?

A: Working with someone as renowned as Bob Ballard was a great experience. His wealth of knowledge about our oceans is amazing, his list of accomplishments is legendary and he's a very nice guy. He's interested in other people and what they do day to day and he's not afraid to go out on a limb. I shot him putting on a harness and stepping out of a helicopter to be lowered 100 feet onto a moving cargo ship.

Q: Is there one instance you can pinpoint that turned you on to cinematography?

A: I started as a still photographer. I was always fascinated with photos of people and places from around the world. I grew up fascinated with Life magazine and National Geographic. Then I took a cinematography class in college and quickly forgot about shooting stills. Don't get me wrong, I have nothing against the still image. It's just that the moving image appealed to me so much more. I have a deep love for non-fiction and the wealth of stories from around the globe. There's something about moving images, sound, editing and narration that when combined, make for an amazing experience.

Q: What do you view as emerging trends in cinematography today?

A: The most obvious trend is digital. Film cameras, which didn't change much for over one hundred years, are quickly becoming obsolete. Arri is no longer making them, neither is Panavision. Professionals are using consumer digital cameras to make fascinating images. It just keeps getting better. The cameras get smaller, sometimes to a fault. As an operator, I like a heavier camera. I like the mass, the ergonomics of it. Up to a point. I certainly don't long for the days of a 40-pound camera on my shoulder or of all the cases I use to schlep around the world.

Q: What are the most significant changes in filming from when you started until now?

A: I started shooting on 16mm film. That went away a few years ago and I don't see it coming back.

Stay tuned in to our blog for part two!
Posted: 11/30/2011 4:41:18 PM by Thom Calabro | with 0 comments


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