Fujifilm Optical Division Blog
The 2016 NAB show is just a few days away, and we at the Fujifilm Optical Devices Division can’t wait to show you the fantastic lineup of new Fujinon lenses and options we’ve got in store!

In this video, Director of Marketing & Product Development Thom Calabro offers a sneak peek at what you can expect to see from us this year. You can find us at booth C7125. We’ll see you there!

As always, you can find more information on all Fujifilm products at Fujinon.com or FujifilmUSA.com.

Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter

Posted: 4/14/2016 2:52:58 PM by Thom Calabro | with 0 comments

The 2016 NAB Show is just about a month away, and while we can’t tell you everything we’ve got planned, we can tell you that we’ll be showcasing the entire 4K Ultra HD Series, Cabrio PL Cine/ENG-style lenses and Premier PL 4K+ cine lenses, plus the popular XA55x9.5BESM 2/3 inch zoom and XA99x8.4 ultra-wide field production lens.
NAB is obviously one of our favorite shows, and with the lineup we’re planning, we know we’re going to get an enthusiastic response from the crowd. Connecting with so many of our customers, at all levels, is really what makes NAB such a valuable event for us. We’re talking to a really broad range of current and potential customers including broadcasters, DPs, dealers, rental houses and their customers, corporate customers, live event producers...you name it! We count on these people—people like you—to give us fair and honest feedback, and we find that’s exactly what we get. 
Here are some of the highlights you can expect:

The UA80X9 field lens and the UA22x8 portable zoom from the 4K Ultra HD Series are designed for broadcast applications and are compatible with 4K 2/3-inch broadcast cameras.
These lenses produce the same focal length range DPs and camera operators have come to expect with HD, but at a much higher resolution, contrast, and dynamic range. With an 80x zoom and optical image stabilization, the UA80X9 is ideal for coverage of large-scale live events, such as concerts and sports. In addition to its advanced optical performance, the lens covers focal lengths ranging from 9mm in wide angle to 720mm in telephoto. As a frame of reference, its size and weight is similar to the popular XA99x8.4 field lens.

With a compact and lightweight design, a 22× zoom ratio and a focal length from 8mm in wide angle to 176mm in telephoto, the UA22x8 excels in capturing a broad range of applications, including live sports, program production, and news reporting.

The entire range of Premier PL 4K+ cine zoom lenses will also be present at the booth: the 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8. With the fastest T speeds available in a family of zooms, the Premier PL 4K+ Series boasts unprecedented color matched 4K and beyond optical performance. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm) enable quick and efficient lens changes.
In addition to the entire Cabrio series, which includes the PL 19-90, PL 85-300, and PL 14-35mm, the Premier PL 25-300mm Cabrio zoom will also be featured. All Cabrio lenses feature exclusive detachable servo drive units for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment.  The PL 25-300 servo is optional, eliminating the need for external, rod-mounted motors, which can take time to line up accurately. This makes them suitable for use as a standard PL lens or as an ENG-style lens. All Cabrio lenses can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired units.
From the field lens category, Fujinon booth visitors will have access to the FUJINON XA55x9.5BESM 2/3-inch zoom and the XA99x8.4 ultra-wide field production lens. The XA55x9.5 HDTV Telephoto Box Style lens is designed for large venues that require tight shots from long distances. Available with a built-in lens support bracket for mounting on an ENG-style camera, this lens also features built-in optical image stabilization, making it ideal for any application where the camera operator must maintain a steady close up shot for long periods, such as sporting events, houses of worship, corporate presentations, or concerts.
The XA99x8.4 combines high-performance imaging, a long zoom reach, and an ultra-wide angle. It offers a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. Especially of use with this lens is Fujinon’s patented image stabilization technology for rock-steady performance, which is especially critical for long-distance HD shots. High-resolution 16-bit encoders are also standard, making it suitable to virtual, robotic, and digital signage, among other applications.
Stay tuned for forthcoming news on developments in both the PL 4K and 4K Ultra HD Series!

Have questions about these products or the NAB Show? Connect with us on our Facebook page, or tweet us. Better yet, if you’re attending the show, stop by and see us! You can find us at Booth C7125 during the show, which runs from April 16-21 at the Las Vegas Convention Center.

Posted: 3/9/2016 11:59:10 AM by Thom Calabro | with 0 comments

One of the things we at the Fujifilm Optical Devices Division most look forward to is witnessing the vast range of outstanding work our loyal customers are able to produce with the help of their Fujinon lenses. One of the most recent examples of this is Emmy-winning wildlife cameraman Bob Poole’s phenomenal work on the PBS series, Gorongosa Park: Rebirth of Paradise.

Born in America and raised in Africa, Bob embarks on an amazing adventure: spending two years living in Gorongosa National Park, Mozambique, Southern Africa, joining scientists and conservationists in the battle to re-wild this once-legendary national park. The three-part, six-hour series allows viewers to experience the incredible and inspiring rebirth of an African wilderness through Bob’s lens. In the years during which he worked in the Park, Bob used many different generations of HD, 2K and 4K cameras paired with the Fujinon HA25X11.5BERD HD lightweight telephoto lens via a B4 to PL adapter. A long video lens is the only way to get close enough to the wildlife. We caught up with Bob just as the series premiered. Here’s what he had to say:

“My Fuji 25x lens was an essential piece of my kit on this series. Many of the animals in Gorongosa are skittish and afraid of people, for good reason. There was a long and terrible war that destroyed the park. Most of the animals were killed to feed hungry troops and now the ones that are left don’t like us very well. Now, the wildlife is coming back at an amazing rate, but it will take time for them to trust humans so it is hard to get close-up footage without a lens like the 25x. We shot in HD, 2K and 4K in the making of Gorongosa Park: Rebirth of Paradise and I used my 25x with several cameras and in each format. I love the lens because it is both long and wide and I need to be quick. There is little time for lens changes in the middle of the action, and it is an action-packed series.” 

                                  Photo Credit: Gina Poole

This is far from the first project where a Fujinon lens has come in handy—to say the least—for Bob. "It is safe to say that the Fujinon 25x shaped my career. I work in remote, difficult and sometimes dangerous places where the shots I need are often far away from me. The lens is so powerful, yet light and fast. Because of the 25x, I’ve been able to get shots that stand out. Even now, shooting in 2K and 4K on PL mount cameras, the 25x is vital to me. It is an extremely flexible lens and it will be with me for many years to come."

PBS has called it “one of the most ambitious wilderness restoration projects ever attempted,” and was certainly no ordinary filming assignment for Bob. He is pulled from behind the lens, becoming a fundamental part of the action. He helped scientists to dart and track the elusive lions, decipher the intriguing behavior of the park’s elephants, wrestle and study massive crocodiles, and truck in herds of animals to replace the ones that were lost during the civil war.

Gorongosa Park: Rebirth of Paradise airs Tuesdays at 8/7c on PBS from Sept. 22-Oct. 6 and is available on PBS Anywhere platforms at http://to.pbs.org/1KQekp3. Keep up with Bob at http://www.bobpoolefilms.com/ and https://www.facebook.com/bobpoolefilms.

Have questions or comments about Fujinon lenses? Connect with us on our Facebook page, or tweet us.

Posted: 10/6/2015 9:56:10 AM by Thom Calabro | with 0 comments

Introduced at the NAB show in April, the first two lenses in its 4K Ultra HD Series for sports and entertainment applications are now available for delivery. The UA22x8 is the first portable zoom lens in the series, and the new UA80X9 is the first field lens.

Since their debut, these lenses have garnered attention for their 2/3-inch design, extended focal length and 4K optical performance. Everyone from long-form programming DPs to sports and news camera operators are excited about the range and resolution now offered in a 2/3-inch lens. 4K UltraHD productions can be produced with equipment that has the same “look and feel” capabilities of HD, but now with a premium picture quality.

With a compact and lightweight design, a 22× zoom ratio and a focal length from 8mm in wide angle to 176mm in telephoto, the UA22x8 excels in capturing a broad range of applications, including live sports, program production and news reporting. Utilizing cutting-edge optical simulation technology, the UA22x8 achieves both its 22x zoom and advanced optical performance. Its floating focus system controls multiple lens groups according to the shooting distance and delivers high image quality and high contrast images from close-up to infinity. It comes standard with a 16-bit encoder capable of high-resolution output of lens data, such as zoom and focal position information. Zoom and focus position data is divided in 16-bit resolution and output as electric signals. This lens can also be linked with other systems like virtual studio systems when combining CG images with live action footage.

With an 80x zoom and optical image stabilization, the UA80x9 is ideal for coverage of large-scale live events, such as concerts and sports. In addition to its advanced optical performance, the lens covers focal lengths ranging from 9mm in wide angle to 720mm in telephoto. Designed using the latest proprietary optical simulation software, the UA80x9 offers exceptional optical performance in the center of the image through to the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. It can be linked with other systems, such as a virtual studio system for combining CG images with live action.

Fujifilm’s proprietary multi-layer coating processing “High Transmittance Electron Beam Coating” (HT-EBC) is applied to the lens for enhanced transmission and color reproduction. The lens also features the company’s unique “optical stabilization mechanism” as standard, which provides optimum adjustment to image shakes caused by vibration and wind. This makes the lens well suited for any application where the camera operator must maintain a rock-steady close up shot for long periods, such as sporting events, houses of worship, corporate presentations, or concerts.

We can’t wait to hear the feedback from customers after they’ve used them in the field. Drop us a line on our Facebook page, or tweet us to let us know what you think!

Posted: 7/23/2015 10:54:02 AM by Thom Calabro | with 0 comments

The NAB Show is always an exciting event for us here at the Fujifilm Optical Devices Division, and 2014 was no exception. We were thrilled to introduce our Premier PL 85-300 Cabrio lens, XA55x9.5 field production lens, and HA18x5.5 HD ENG lens.

Attendees welcomed the new lenses and upgrades for broadcasting, sports, digital cinematography, and production applications with expected curiosity and enthusiasm. For those of you unable to make the trip to Las Vegas, or couldn’t stop by our NAB booth, here are some highlights.

Capping off an already stellar event for Fujifilm was winning a StudioDaily Prime Award for our Cabrio Series PL Mount lenses. According to the award’s organizers, finalists represent the top tier of new technology, creative thinking, and high-end craftsmanship in media and entertainment. The awards spotlight engineering excellence, usability, and value in technology products, and winners are selected based on the criteria of Features, Innovation, Value, and Ease of Use. We are honored to receive this award.

Photo Credit: Mark J. Pescatore

One of the highlights of our booth this year was a series of posters featuring testimonials from some of the industry’s most distinguished professionals spanning the industry, from cinematographers to engineers. Here are a few sound bites of what they had to say about Fujinon lenses:

“When I came across Fujinon’s 19-90, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights.” - Tobias Schliessler, ASC, Cinematographer

“The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” - Spruce McRee, President/CEO, Crosscreek Television Productions

“The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements.” - Tom Dickinson, Chief Technology Officer, Bexel

“The encoding, quality and configuration the lenses are the best combination for our clients.” - Sam Nicholson, ASC - CEO and Founder, Stargate Studios

“The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite.” - Otto Nemenz, Owner, Otto Nemenz International

“The focal range, weight and quality put the Cabrio series in a class of its own.” - Erik & Oliver Schietinger, Owners, TCS

“Camera operators who specialize in Entertainment shows prefer Fujinon lenses because of their smooth servo "feel," useful lens features, and reliable performance.” - Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions

“The 18-85 has raised the bar on optical excellence.” - Eric Steelberg, ASC, Cinematographer

“For handheld work, there just isn’t anything that comes even close.” - Bill Sheehy, Director of Photography

“Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support.” - David Lemmink, Director of Engineering, PRG Nocturne

“They are sharp, no distortion, and are beautiful wide open.” - Claudio Miranda, ASC, Cinematographer

“Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls.” - Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks

“The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” - Tom Curran, Director of Photography, Night Train Pictures, Inc.

Stay tuned, because next time we’ll share the full testimonials so you can see exactly how these pros are using our lenses.

Have questions about Fujinon lenses, the NAB Show, or something else? Connect with us on our Facebook page, or tweet us.

Posted: 5/13/2014 9:23:44 AM by Thom Calabro | with 0 comments


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