Fujifilm Optical Division Blog

If you didn’t get a chance to see our versatile, new Premier Series HA18x5.5 HD zoom at the NAB show in Las Vegas, you’ll have another chance at the Cine Gear Expo from June 4-7 at The Studios at Paramount in Hollywood (Booth #43). We’ll also showcase our range of Cabrio PL cine/ENG-Style lenses and Premier PL 4K+ cine lenses.


Our Cabrio and Premier PL 4K+ lenses are very busy on a wide range of high-end theatrical releases, TV projects and commercial productions, so we couldn’t be more optimistic about the continued growth of the Cine-Style market. We were also thrilled with the overwhelmingly positive feedback we received on our HA 18x5.5 at the NAB Show. It lets operators shoot very wide from a long range, which is something our customers—particularly sports producers—have been requesting.



The HA18x5.5 offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end to capture images for a versatile range of scenes. With this lens, the operator can get as close to the subject as a minimum distance of 40cm. With the built-in 2X extender, the focal length on the telephoto end can be extended to 200mm. These features accommodate a broad range of scenes to dramatically improve usability in a variety of shooting environments including live news, sports and dramatic program production. The lens also has built-in digital servo drive units for zooming and focusing, and its ergonomic design reduces the weight for camera operators working handheld. It is also equipped with a 16-bit encoder, which outputs focus and other lens data at high resolution, and enables compatibility with various systems, such as a virtual studio programs and combining CG with live footage. It’s a very solid all-around, standard lens.

Also being featured at our booth is the newest addition to our popular Cabrio series, the Premier PL 25-300mm Cabrio. Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm and the lens supports an optional, detachable servo drive for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment. The entire family of Cabrio lenses will be on display, including the PL 19-90, PL 85-300, and PL 14-35mm.

To round out our display, the full range of Fujinon Premier PL 4K+ cine lenses will be on hand.  This series features the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8 will all be on display. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm).

We are, of course, excited to show off our latest and greatest gear, but the Cine Gear Expo has become one of our favorite shows particularly because of the audience it draws. We look forward to the tremendously valuable feedback we receive from these key decision makers in entertainment production, some of whom are our most passionate customers!

Have questions about these lenses or the Cine Gear Expo? Connect with us on our Facebook page, or tweet us. Better yet, if you’re attending the show, stop by our booth, #43.

Posted: 6/3/2015 5:13:06 PM by Thom Calabro | with 0 comments

We are pleased to share that Talamas Sales and Rentals, a broadcast equipment rental house in Boston, recently took delivery of the new FUJINON PL 85-300 (ZK3.5x85), making it the first in the region to receive the HDTV PL mount zoom lens.

Dave Talamas, president of the rental house, expects strong demand for the PL 85-300, following in the footsteps of the PL 19-90, with which they’ve had tremendous success.
Talamas credits the design of the two Cabrio lenses with providing exactly what the market needs: fast, lightweight, multipurpose lenses offering ideal focal ranges at a price point sweet spot.

While demand for the PL 19-90 has been very strong and feedback has been positive, Talamas customers were asking for something a little bit longer. When the PL 85-300 became available, the Talamas team knew the new lens’ longer focal length would be of great use for beauty shots, nature cinematography, sports documentaries, and other applications.

Talamas Chief Engineer Anthony Bottaro considers both lenses to be crossovers, as they combine the look, resolution, and other picture attributes associated with large sensor PL mount zoom lenses, but with the compact, lightweight “run and gun” functionality ENG/EFP shooters expect.

This lens seems to be particularly appealing to ENG shooters who like to be agile and follow the action. Talamas Senior Video Technician Daniel Ardizzoni tributes that to there being a digital servo handgrip right on the lens for zoom control in combination with today’s small, lightweight digital cameras.

While those shooting ENG-style are right at home with the servo unit attached to the lens, both Cabrio lens models are designed to allow cinematographers to detach the handgrip and shoot instead with industry-standard cine motors and matte boxes, as well as FUJINON wired or wireless controllers. The digital servo on Cabrio lenses has 16-bit encoding to ensure that lens data output is extremely accurate.
The FUJINON PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0. Weighing 3.0kg with servo and 2.5kg without, the lens offers flange focal distance adjustment, 200-degree focus rotation, a short MOD, a macro function for close-ups of objects and the images captured cover a 31.5mm diagonal sensor size.

Have questions about the PL 85-300 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

Posted: 3/20/2013 2:39:48 PM by Thom Calabro | with 0 comments

Among the first to order the recently introduced PL 19-90 Cabrio ZK4.7x19 lens is Toronto-based SIM Digital—long time Fujinon broadcast and PL lens users—who ordered 14 of the lenses immediately following NAB, where it was first introduced.

A part of the PREMIER PL Mount Zoom family, the lightweight and compact lens features a first for cine-style lenses: an exclusive detachable servo drive unit that makes it suitable for use as a standard Cine PL lens or as an ENG-Style lens. SIM Digital’s use of the PL 19-90 is the latest addition to the hundreds of other Fujinon lenses they have acquired over the past 30 years (thanks, SIM Digital!)

According to Rob Sim, Founder & President of SIM Digital, the eight PL 19-90 lenses they received were immediately rented and have been used continually without any issues – a trend he expects will continue. He credits the lens’ success to the focal length of the lens and the ability to use it in an ENG scenario, making it ideal for shooting episodic television, feature films, and other multiple camera environments. Shows that have benefited from use of the PL 19-90 lens via SIM Digital so far include Rookie Blue and Beauty and the Beast.

Have questions about the PL 19-90 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

Posted: 2/5/2013 12:07:20 PM by Thom Calabro | with 0 comments

When AbelCine, the well-respected New York-based equipment reseller and rental company, saw the PL 19-90 Cabrio ZK4.7x19 lens for the first time at NAB, they realized it would be an excellent addition to their sales and rental inventory of Fujinon lenses.

A part of the PREMIER PL Mount Zoom family, the lightweight and compact lens features a first for cine-style lenses: an exclusive detachable servo drive unit that makes it suitable for use as a standard Cine PL lens or as an ENG-Style lens.

AbelCine has received dozens of the PL19-90 lens, which they have sold or rented to a range of clients, including rental houses, production companies and directors of photography.

According to Pete Abel, President and CEO of AbelCine, customers of the PL 19-90 lens include DP Jonathan Furmanski, whose resume includes a long list of documentaries, television series, feature films, commercials, and music videos; production company Zero Point Zero, whose current projects include Anthony Bourdain: Parts Unknown, set to air next spring on CNN, and Meat Men on Food Network; and full service rental house Chater Camera, located in Northern California.

Have questions about the PL 19-90 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

Posted: 1/28/2013 11:40:48 AM by Thom Calabro | with 0 comments

It would appear that Zero Point Zero Production does it all. A nearly decade-old television and digital content production company, the group also scouts, develops, markets, and distributes entertainment, producing television shows for Discovery, Travel Channel, History Channel, PBS and Bravo. Since its inception, the company has produced over 225 hours of television in 80 countries around the world, including the critically acclaimed shows, Anthony Bourdain: No Reservations and Diary of a Foodie. We sat down with ZPZ Director of Technology, Chris Faulkner, to talk about some of the company’s latest projects, the state of the industry and what we can look forward to from his team.

You recently posted a pretty phenomenal video in which you tested the slow-mo capabilities of one of your cameras using the Fujinon PL 19-90 Cabrio lensfor Parts Unknown with Anthony Bourdain. Tell us about the show and how the equipment performed.

Our DPs Mo Fallon, Todd Liebler, and Zach Zamboni just left for the very first episode of Parts Unknown. They love our new camera rig and can't stop cooing over the 19-90mm Cabrio. It's a great balance of size, sharpness, weight and range. We're all impressed with this new lens.

What other projects are you working on right now?

We just finished shooting another episode of MeatEater with Steve Rinella.

You moonlight as an instructor at the School of Visual Arts in NYC. Do you think teaching gives you a little bit of an edge in terms of keeping you “on your game” in the field?

My class at SVA is made up of first-year film students. I get a mix of newbies, film fans, and budding cinematographers, all of whom are just starting to find their voice in a visual medium. I'm a big proponent of learning by doing, so I have them out on the streets of New York City with Arriflex S-cameras by week three.

Is there one instance you can pinpoint that turned you on to production?

My first job was as sound mixer for an indie feature called Dog Years. It was rough-hewn, shot almost entirely on weekends and was in production for more than 18 months. Whether we were clearing out rattlesnakes from location or crashing a junked car for sound effects, it was a great experience and done with a lot of heart. I kind of fell in love with the process.

What piece of equipment do you rarely/never go on a job without?

Our crews constantly find themselves in tight locations with dodgy power and little time to set up a scene. A string of carnival lights—the kind with Edison screw-base sockets along a length of zip cord—can save the day.

What is it that draws you to the type of production ZPZ specializes in?

I've always worked in independent and documentary production. The "ZPZ style" is always informed by doing the most with the least. Our crews are small, our gear is lightweight and portable, and we rarely go into the field with a sound person. I think it creates a sort of intimacy that you can't reproduce by adding more stuff. Also, Tony Bourdain is a badass.

What do you view as emerging trends in the industry today?

While everyone is chasing big sensors and the cinematic look, there's still a place for a medium-sized format that is lightweight and shoulder-friendly. Besides, there's so much beautiful Super16 glass available and it's currently underutilized.

What are the most significant changes in filming from when you started?

It's quite possible to create a stunning image with equipment that costs less than $10K. What used to be the bastion of only Hollywood can be had by virtually anyone with the hankering and peck to do it. There are more voices in the conversation and I think this drives everyone to work harder and create more beautiful images.

What is something you think people would be surprised to know about you?

I went to Marine Military Academy for high school. Oo-rah!

Is there anything else you’d like our readers to know?

Tune in to Parts Unknown on CNN and MeatEater on Sportsman Channel!

For more information on Fujifilm Optical Devices, go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical.

Posted: 12/13/2012 10:47:03 AM by Thom Calabro | with 0 comments


James Buchmann Spruce McRee #FujinOnTheRoad . “camera “desert “empire “field “fujinon “gearhouse “gearhouse” “High “Indio “mobile “music “NEP “NEP” “OB “sports 101 107x lens 107x” 11mm 14-35 14-35mm 18-85mm 19-90 19-90 Cabrio 2011 2012 20-120 20-120mm 2014 2016 22x” 25-300 25-300mm 25x 2K 35 35mm 39 flex 3D 4K 4k lens 4k live sports production 4k mobile unit 4k production 4k sports production 5k 6k 8 80x9 85-300 ABC Abel Abel Cine AbelCine Aerial aerial shooting affordable Africa american society of cinematgoraphers and Andy Andy Brandy Casagrande IV Andy Casagrande Anthony Arctic ARRI Rental Arts ASC ASC Clubhouse Atlanta” Award Awards back focus Ballard basics Beam Bears Beast Beauty Best best sports broadcast lens Bexel Bill Bennett Bill Sheehy Binoculars bird watching bite-cameras Black Bleckley Blue Bob Bob Poole Bob Poole Films Boston Bourdain Box Box-lenses Brain Farm Bravo Brazil broadcast broadcast lens broadcast” broadcasting broadcasting” Buck Buddy Cabrio Cabrio PL Calabro camera camera lens Cameron care Cassagrande CCD center” Channel Chapple Chater Chris Cine Cine Gear cine lens cine lenses cinegear cinema cinematograhpher cinematographer cinematographers cinematography Cinematography workshop cinemtaography cine-style zoom City Claudio Miranda club” Coating” coatings cobalt” Color Contrast controllers Creek Crittercams Crosscreek Crosscreek Television Productions Curt Morgan Daniel Danny Walters David David Lemmink def Definition Dejan Georgevich Detachable Device Devices Diamond Digital Digital Motion Picture Center Director director of engineering director of photography Directory Discovery Distortion Division documentaries documentary DP drag DTV dynamic EBC Electron Ellroy, Inc. ENG engineers Eric Steelberg Erik Erik Schietinger ESPN events exit pupils Faulkner Festival festival” field field lens field of view field production lens FILA film filmmaking workshop filmography Filmworks Flare flare” focal focus fog-proof Food Fox Fuji Fujifilm Fujifilm Optical Fujifilm Optical Devices Fujifilm Optical Devices Division Fujifilm. FujifilmOptical Fujino fujinon Fujinon 42x Fujinon Cabrio Fujinon Day Fujinon PL Cabrio19-90 Furmanski gear Geographic Geometrical Georgia” glare Glass Gorongosa Park: Rebirth of Paradise Group Guy HA14x” HA18 HA18x5.5 HA23x” HA25X11.5BERD HD HD lens HDTV headquarters” high High Transmittance Electron Beam High-Definition Home Shopping Network horse How how to HT-EBC Ian Ellis image industry interpupillary distance iris IT Jackson Hole James Jonathan Jordan Maxham Keith Winikoff Keith Winikoff, Killer Las League length Lens lens workshop lens” lenses Light lightweight Linstrom Luis de Los Reyes Magical magnification maintenance maintenance” Marietta” McRee Meat MeatEater Men mini-box mobile Mobile TV Group Mossman mount Mozambique MPS Studios MTF MTVG NAB NAB Show NABShow National Network New NHK Night Train Pictures, Inc. nine-blade Noise NYC Ocean Oceanus of Oliver Schietinger Olympics optical optical lens optical stabilization OS-TECH Otto Nemenz Otto Nemenz International Paralympic Games Parts Paul Rodriguez PBS performance Pete Photography PL PL 14-35 PL 14-35mm Cabrio PL 19-90 PL 19-90mm PL 25-300 PL 25-300mm Cabrio PL 85-300 PL Mount PL primes PL zooms PL14-28 PL19-90 PL85-300 PLMount Point Polar polo Porro Prism Premier Premier PL 25-300mm Premier PL 25-300mm Cabrio Premier PL 4K+ Series Premier Series Premier Series HA18x5.5 PRG Nocturne prime lens production Productions professional professionals racing range” RED RED Epic Dragon reflectance regional reliability remove Rentals Report Reproduction Resolution Rio de Janeiro Rob Ron Roof Prism Rookie S35 Sales Sam Nicholson San Paulo Schietinger School Sensitivity sensor series service servo servo drive unit shark Shark Week sharks SharkWeek shoot shooter shooters shooting shot Shots Show SIM SMPTE Sochi Sony Digital Motion Pictures Studio southeast” Speed Spike Spintec sporting events Sports sports broadcasting lens Spruce Spruce McRee stability standard Stargate Studios steadi-cam StudioDaily Prime Award Style Summit Sundance Super support SVA SVG Talamas TCS technical center technical support Technology telephoto telephoto field lens telephoto lens Television The Thom Thom Calabro Tiago Lemos Timur Civan tips Titanic to Tobias Schliessler Token Tom Curran Tom Dickinson Transmittance travel Trevisans trip” truck truck” Tstop Cinema LLC TV UA UA107x UA107x8.4 UA13x UA13x” UA13x4.5 UA22x8 UA80” UA80x UA80x” UA80x9 UHD Ultra Ultra HD ultra-wide unit Unknown USA Vegas Viacom video videographer videography Visual Voyager waterproof week whisperer wide wide angle lens wide angle zoom lens wide-angle WILD wilderness wildlife william wages Winter Games wireless World Cup XA50x9.5 XA55 XA55x9.5 XA55x9.5 telephoto zoom XA55x9.5BESM XA99 XA99x8.4 XK XK6x20 XT17 York YouTube Zero ZK series ZK4.7x19 zoom zoom lens zoom; ZPZ


Fujinon Optical Division BlogRSS