Fujifilm Optical Division Blog

If you didn’t get a chance to see our versatile, new Premier Series HA18x5.5 HD zoom at the NAB show in Las Vegas, you’ll have another chance at the Cine Gear Expo from June 4-7 at The Studios at Paramount in Hollywood (Booth #43). We’ll also showcase our range of Cabrio PL cine/ENG-Style lenses and Premier PL 4K+ cine lenses.

 

Our Cabrio and Premier PL 4K+ lenses are very busy on a wide range of high-end theatrical releases, TV projects and commercial productions, so we couldn’t be more optimistic about the continued growth of the Cine-Style market. We were also thrilled with the overwhelmingly positive feedback we received on our HA 18x5.5 at the NAB Show. It lets operators shoot very wide from a long range, which is something our customers—particularly sports producers—have been requesting.

 

 

The HA18x5.5 offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end to capture images for a versatile range of scenes. With this lens, the operator can get as close to the subject as a minimum distance of 40cm. With the built-in 2X extender, the focal length on the telephoto end can be extended to 200mm. These features accommodate a broad range of scenes to dramatically improve usability in a variety of shooting environments including live news, sports and dramatic program production. The lens also has built-in digital servo drive units for zooming and focusing, and its ergonomic design reduces the weight for camera operators working handheld. It is also equipped with a 16-bit encoder, which outputs focus and other lens data at high resolution, and enables compatibility with various systems, such as a virtual studio programs and combining CG with live footage. It’s a very solid all-around, standard lens.
 

Also being featured at our booth is the newest addition to our popular Cabrio series, the Premier PL 25-300mm Cabrio. Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm and the lens supports an optional, detachable servo drive for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment. The entire family of Cabrio lenses will be on display, including the PL 19-90, PL 85-300, and PL 14-35mm.

To round out our display, the full range of Fujinon Premier PL 4K+ cine lenses will be on hand.  This series features the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8 will all be on display. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm).

We are, of course, excited to show off our latest and greatest gear, but the Cine Gear Expo has become one of our favorite shows particularly because of the audience it draws. We look forward to the tremendously valuable feedback we receive from these key decision makers in entertainment production, some of whom are our most passionate customers!

Have questions about these lenses or the Cine Gear Expo? Connect with us on our Facebook page, or tweet us. Better yet, if you’re attending the show, stop by our booth, #43.

Posted: 6/3/2015 5:13:06 PM by Thom Calabro | with 0 comments



Most professional cinematographers would almost certainly agree that the smooth, consistent, motorized zoom you experience from a servo drive unit comes with a host of great benefits. To name a few, it saves time, ensures accuracy, and frees you up to be more creative. Our latest PL lenses feature an exclusive detachable servo drive unit, making them suitable for use as a standard cine PL lens or as an ENG-Style lens. The digital servo featured on the PL 19-90, the PL 85-300, and the new PL 14-35 Cabrio lenses has 16-bit encoding, so operators can rest assured that all lens data output is extremely accurate. Of course, there will be times when you need to use the servo and other times when you don’t. On shoots where a servo drive unit is not necessary, you can remove it from your PL lens. In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, shows you how to remove and mount the detachable servo drive unit on a Fujinon Premier PL Cabrio lens.

Go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical.

Posted: 2/25/2014 2:38:30 PM by Thom Calabro | with 0 comments


According to data released in a Broadcast Engineering article, NAB 2012 was attended by 91,932 professionals from the worldwide broadcast and professional video production industries. This is up about 4.5% from the 88,044 that gathered last year.
 
In line with the show overall, Fujifilm USA experienced better booth traffic, in part because of the new products we unveiled. Headlining this year’s cast was the Fujinon PL 19-90 Cabrio Lens, which was presented with a Digital Video Best of Show Black Diamond Award. A select panel of engineers, editors, and production and post professionals joined the magazine staff to judge the Best of Show awards for Digital Video, which recognize outstanding achievement in the advancement of video technology. You can see a video of the PL 19-90 here.

The lens was a hit with attendees from all over the world, fitting the overall feel of NAB. The official numbers*, as provided by the NAB, are as follows

    • Total Registered Attendees:  92,112
    • International Attendees:  24,928
    • Countries represented:  151
    • News Media Attendees:  1,652

NAB Executive Vice President of Media Relations Dennis Wharton said that an estimated $30 billion in commerce was generated by the show including the business done on the exhibit hall floor by the 1,600 exhibitors

To watch videos of all the products we introduced at NAB, visit our YouTube channel. You can also follow us on Facebook and Twitter


* International and news media attendance figures are included in the overall registration number. All numbers are based on pre-show and onsite registration.
 

Posted: 5/7/2012 12:45:34 PM by Thom Calabro | with 0 comments


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