Fujifilm Optical Division Blog
We are excited to announce our co-sponsorship of the BLUE Ocean Film Festival and Conservation Event, which takes place from September 24-30 at the Monterey Bay Aquarium in Monterey, CA.  The film festival—which brings together the world’s top filmmakers, scientists, environmentalists—is a cornerstone of the organization’s mission to provide entertainment, education, and foster greater appreciation for oceans and marine ecosystems.

During the festival, BLUE Ocean will honor Director James Cameron with an award for “Lifetime Achievement in Ocean Filmmaking.”  The award will be presented at the Legacy Awards Dinner on September 27—an exclusive “Marquee Event” for BLUE Ocean benefactors and sponsors. 


James Cameron was chosen for BLUE’s Lifetime Achievement Award because his passion for diving and deep-sea exploration led him to produce a treasure trove of memorable ocean-oriented films. For many of his movies and 3D epics, like “Avatar,” “Ghosts of the Abyss,” and “Aliens of the Deep,” Cameron has relied on a variety of Fujinon lenses.  In many cases, Cameron chose lenses from the Fujinon HA Series of high-performance, 2/3-inch HDTV portable lenses.  The Fujinon HA16x6.3BERM/BERD lens, used on “Avatar,” gives filmmakers a 16x zoom and focal length ranging from 6.3-101mm.  

As many of our readers may know, James Cameron co-invented the FUSION 3D technology used in many of his groundbreaking 3D movies.  For over a decade, Fujifilm worked closely with he and his fellow co-inventors, Vince Pace, ASC, and Patrick Campbell, to customize select Fujinon lenses to meet the exacting requirements of digital stereographic production. Cameron and Pace are co-chairmen of CAMERON | PACE Group (CPG) where Patrick Campbell serves as Chief Technology Officer.

Vince Pace has credited Fujifilm, saying, “When we began developing the FUSION 3D camera system, Fujifilm contributed their experts, engineering resources, and factory support to build precision lenses that captured incredible, outstanding 3D imagery for the big screen.” Custom FUJINON lenses were paired with Sony cameras such as the HDC-F950 and HDC-1500on Cameron’s 3D movies.
Fujifilm’s sponsorship of the BLUE Ocean Film Festival is consistent with its Green Policy, which promotes efficient management of chemical substances during lens manufacturing to reduce environmental risks.

Everyone here at Fujifilm sends their congratulations to James Cameron for this award.  We appreciate the trust and confidence he puts in Fujinon lenses to capture the beauty of the oceans and other breathtaking imagery.  We look forward to a continued close working relationship with James and Vince, and will continue to support their innovative uses of our optical lens technology on their future cinematic expeditions.

Posted: 9/24/2012 10:57:16 AM by Thom Calabro | with 0 comments


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