Fujifilm Optical Division Blog
One of our strengths here at the Fujifilm Optical Devices Division is listening to what our customers want, and delivering. To that point, when we knew our customers were looking for a lens capable of shooting very wide, but also at long range, we designed the Premier Series HA18x5.5 zoom lens to meet those needs.

Offering 18x zoom from 5.5mm at the wide angle, to 100mm on the telephoto end, this lens is able to capture images for a versatile range of environments including live news, sports, and dramatic program production. A versatile lens, the HA18x5.5 allows sports producers to go wide and still follow the action, while those who need a solid all-around lens for an interview or studio work will be more than satisfied.

In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, introduces the features of the lens. For more information on this and other Fujinon lenses, go to www.fujifilmusa.com.

Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter

Posted: 3/18/2015 11:27:30 AM by Thom Calabro | with 0 comments

The 2014 NAB Show has begun, and we at the Optical Devices Division of FUJIFILM North America Corporation are thrilled to share our latest and greatest lenses with the audience. In addition to the NAB debut of the Premier PL 14-35mm Cabrio wide-angle lens [ZK2.5x14] and the XA55x9.5 HDTV Telephoto Box Style lens, as discussed in our last blog, we have a few more exciting debuts lined up.

We keep a close eye on what our customers are looking for, and with its capability of shooting very wide but also at long range, the Premier Series HA18x5.5 delivers. The lens, which offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end, features high-precision, large-diameter aspheric elements designed with Fujifilm’s proprietary cutting-edge optical simulation technology, achieving sharpness at the center and all corners to deliver edge-to-edge premium image quality. Sports producers looking for a lens that can go wide and still follow the action will certainly want to check out the HA18x5.5, but it’s also a solid all-around lens that can shoot interviews, documentaries, and other applications typical for a standard telephoto lens.

The HA18×5.5 allows its operator to approach objects up to a minimum distance of 40cm, and with the built-in 2X extender the focal length on the telephoto end can be extended to 200mm. These features accommodate a broad range of scenes to dramatically improve usability in a variety of shooting environments, including live news, sports and dramatic program production.

Other features include built-in digital servo drive units for zooming and focusing; an ergonomic design that reduces the weight for camera operators working handheld; and a 16-bit encoder, which outputs focus and other lens data at high resolution, enabling compatibility with various systems such as a virtual studio programs and combining CG with live footage.

Also joining the Fujifilm Optical Devices family of professional lenses is the Premier PL 25-300mm Cabrio. The latest addition to our popular series of cine zooms, this lens is equipped with a 35mm PL mount, boasting a high zoom ratio covering the focal length of 25mm to 300mm. Like all Cabrios, the PL 25-300mm supports an optional detachable drive unit for electric, zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment. It can be used as a self-contained ENG-style or cine style lens. When used without the drive, industry-standard cine motors can be fitted.

Designed using the latest proprietary optical simulation software, the PL 25-300mm offers exceptional optical performance in the center of the image and in the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. The zoom supports Lens Data System (LDS) and /i Technology metadata formats, and can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired and wireless units. Both lenses will be available in June.

You won’t want to skip our booth (#C7025) at NAB this year; in addition to these exciting new products, we’ll be broadcasting a presentation that features commentary from several of the industry’s top cinematographers, including Claudio Miranda, testifying to the unsurpassed versatility and image quality of the FUJINON cine-style lenses.

Have questions about these lenses or the NAB show? Connect with us on our Facebook page, or tweet us.

Posted: 4/7/2014 9:42:49 AM by Thom Calabro | with 0 comments

We here at the Fujifilm Optical Devices Division value the relationships we’ve built with our customers over the years, which is we’d like to recognize and thank our long-time clients at Wisconsin-based Token Creek Mobile Television, who recently purchased a dozen of our lenses to furnish its growing fleet of HD trucks.

The mobile broadcast production company acquired four XA88x8.8BESM Telephoto Field lenses, six ZA12x4.5BERM Super Wide Angle ENG/EFP lenses, and two XA101x8.9BESM Super Telephoto Field lenses. Nine of the lenses are being used in Token Creek’s newest HD mobile unit, Chippewa, while the others have been outfitted in two of their other mobile trucks, Varsity and Hiawatha.

The FUJINON XA101x8.9 lens features a combination of wide angle and 101x zoom range, and the XA88x8.8 offers the industry’s widest angle in class with an 88x zoom range. Both telephoto field lenses feature FUJINON’s exclusive anti-fogging design to minimize lens fogging and reduce downtime due to climate change. The FUJINON ZA12x4.5BERM ENG lens features a 2x range extender and Digital Quick & Cruise Zoom. All three of the lenses boast exclusive FUJINON technology, including the DIGI POWER digital servo control system, EBC coating, and built-in F.I.N.D. diagnostics.

The Chippewa HD mobile unit was first used for a Thanksgiving Day parade telecast in Detroit. The next day, the truck was used for production of the Chicago Public School City Football Championship Game at Soldier Field, home of the NFL’s Chicago Bears. Chippewa is also set to be used for NBA game coverage, and is expected to be in high demand for many upcoming live sporting events.

Have questions about our lenses or outfitting an HD truck? Leave a comment here, on our Facebook page, or tweet us.

Posted: 12/27/2012 5:15:16 PM by Thom Calabro | with 0 comments

The team here at Fujifilm Optical Devices will be participating in next week’s Sports Video Group’s League Technology Summit. The event, which takes places at the New York Hilton December 10-11, aims to bring the sports industry together to share best practices and new technologies in sports production and we’re happy to be a part of it!

Thom Calabro, Fujifilm Optical Devices’ Director of Marketing and Product Development, will be a panelist on the Camera and Lens Technology Update, where the discussion will focus on what’s in store for cameras and lenses in 2013, as well as what issues manufacturers and their customers face (December 10th at 3:00).

FUJINON’s new XA99x8.4 ultra-wide field production lens will also be on display in the exhibition hall. Offering a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m, the lens features an anti-fogging design to minimize lens fogging, and a patented image stabilization technology for rock-steady performance. Ideal for producing live sporting events, the XA99xUltraWide telephoto zoom lens includes FUJINON’s DIGI POWER digital controls, Quick Zoom, two-shot presets, a 2X extender, and comes standard with high-resolution 16-bit encoders. Other features of the lens include FUJINON’s exclusive High Transmittance Electron Beam Coating (HT-EBC), resulting in richer colors and greatly improved blue response and transmittance. HT-EBC, coupled with FUJINON’s exclusive Aspheric Technology, reduces ghost, flare, chromatic aberrations, and increases light transmission at all focal lengths.


Keynote speakers of the summit are George Bodenheimer, Executive Chair, ESPN; Ed Goren, former Vice Chairman of Fox Sports Media Group; and Frank Golding, YouTube, Head of Sport for North America. A full rundown of the event can be found here:


We hope to see you there! 

Have questions about the panel or new lens? Leave a comment here, on our Facebook page, or tweet us

Posted: 12/9/2012 9:43:10 AM by Thom Calabro | with 0 comments


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