Fujifilm Optical Division Blog
For anyone who pays attention to music today, it was almost impossible not to have heard something or other about October’s Desert Trip—a music festival promoted as “the concert of the century.” Tickets were sold throughout almost every continent, with attendees eager to see some of our time’s most iconic classic rock musicians live in concert. For those who couldn’t attend in person, this was one multi-media event viewers wanted to experience in all its star-studded splendor. This required 4K imaging. Enter HD video and webcast production company Springboard Productions, led by music industry vet Hank Neuberger, who tasked renowned mobile truck provider NEPwith video acquisition and display duties.
NEP’s Cobalt, which was designed to cater to the specific needs of entertainment production, served as Desert Trip’s mobile production truck. NEP’s Screenworks, which specializes in video display solutions, supplied three of the large, audience display screens. The event was shot and ISO recorded in 4K, while the screens received a 1080i signal, and all the content was recorded onto 34 Blackmagic Design HyperDeck Studio Pro 2 disk recorders.
NEP’s Glen Levine, Co-President, U.S. Mobile Units, wanted to supply as many 4K lenses as they could for acquisition on the Sony HDC-4300 and PMW-F55 CineAlta 4K cameras. Of the 14 cameras used to capture performances as Desert Trip, 10 of them had 4K lenses, seven of which were Fujinon lenses. Two of those 4K lenses were UA107x8.4 4K UHD lenses (positioned at center house and center tower), which Levine said “looked outstanding.” The other lenses used on Cobalt included one UA80x9 4K 2/3-inch lenses (placed off stage right), three UA22x8 zoom lenses (directly on the event stage), and one UA13x4.5 4K 2/3-inch UHD portable zoom (on a jib device).
Photo Credit Jim Toten

Here’s a fun fact: of the bands that performed at Desert Trip who are currently on tour, all of them use Fujinon lenses for in-venue production. Lenses currently on tour include: our XA99x8.4 ultra-wide field production lenses, UA22x8 portable zooms, and ZA12x4.5 wide-angle remote control lenses.
Fujinon is proud to have supplied our 4K UHD lenses to NEP, a company known for capturing great moments in entertainment history…Austin City Limits, Bonnaroo, Lollapalooza—and that’s just music! Desert Trip is sure to be looked upon as one of the greats, and we are excited to work together in the future to push the boundaries of live video production even further.
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Posted: 10/28/2016 3:32:09 PM by Thom Calabro | with 0 comments

In its largest ever lens purchase, leading broadcast services specialist Gearhouse Broadcast has announced a multi-million dollar investment in Fujinon 4K and HD lenses. With this purchase, all of the company’s OB super trucks and a substantial portion of its entire Australian OB fleet will now be Fujinon 4K lens-enabled.  
The purchase included a significant number of the following Fujinon lenses:

When asked about the order, Gearhouse Broadcast CEO John Newton said, “Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently, we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that Fujinon lenses are leading the world in 4K lens quality and technology, so this multi-million dollar investment in Fujinon’s 4K lenses is another great example of our core philosophy in action.”
Newton went on to further explain the logic behind this investment: “Put simply, these lenses with our current camera fleet will give the very best picture quality for our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That’s an immediate and tangible benefit for our customers. Then there’s the fact that our entire fleet is now futureproofed for 4K production of any kind. Finally, and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today’s market.”
Can’t argue with that logic!
Always looking to the future, Fujinon has developed lenses which not only meet but exceed 4K optical performance. And while 4K is a staple in any conversation about resolution, Fujinon has done substantial design work with our 4K lenses to transmit higher contrast pictures and less flare to contribute to an equally important component: high dynamic range. So, users of our lenses can expect high resolution, high contrast and high dynamic range. Other new technologies and features that help contribute to a better, sharper and more efficient production include the development of accuracy in focus control demanded by 4K resolution, as well as new manufacturing technology for configuring and positioning of lens elements.
We at Fujinon are delighted that our 4K and HD lenses will play such an integral role in Gearhouse Broadcast’s technology! This investment will surely bolster the company’s capabilities and allow the Gearhouse team to continue helping its clients create first-class productions for high profile sporting and entertainment events.
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Posted: 10/18/2016 2:14:54 PM by Thom Calabro | with 0 comments

Big news for Fujifilm Optical Devices in the Southeast! The Regional Service Center for the 
Optical Devices Division of Fujifilm North America has relocated from Atlanta to Marietta, Georgia. The new center will continue to service all customers of Fujinon’s HD, UHD and Cine lenses. The new office location is located at the following address:
 South Eastern Regional Service Center
 200 North Cobb Parkway
 Building 100 (Suite 126)
 Marietta, Georgia 30062
Should you need to reach someone at the new office, the main contact is Stephen Craig. Reach him via e-mail at
scraig@fujifilm.com or by phone at (404) 351-1470.
Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook, Instagram or
Posted: 9/15/2016 12:55:44 PM by Thom Calabro | with 0 comments

Just months after purchasing 12 Fujinon lenses this spring, Denver-based Mobile TV Group (MTVG) has added two UA107x8.4 (107x) 4K UHD lenses onto its 39 Flex 4K mobile unit, marking the first delivery of the lens in the U.S. since its introduction at NAB Show. MTVG also added 13 Fujinon HD lenses to its newest 40HDX HD production truck, which is outfitted with Grass Valley LDX Cameras, including:
Three XA99x8.4 BESM-T ultra-wide field production lenses
Six XA77x9.5BESM telephoto field lenses
Two ZA17x7.6BERD telephoto lenses with 2X extender
Two HA18x5.5BERD wide-angle zoom lenses with 2X extender. 
The 39 Flex was built to accommodate making major strides in 4K production, while the 40HDX is an addition to MTVG’s more traditional, though highly advanced, high definition fleet; the unit has four Super Slo-mo cameras and replay. 

                    MTVG-cameras-(1).jpg                             Photo credit: Mobile TV Group

When asked about this latest purchase, Philip Garvin, GM of MTVG and Colorado Studios, said, “With an f-stop of 1.7 and a focal length of 8.4 to 900mm, we had to have the UA107x on our super busy 39 Flex. It will take our clients’ 4K productions to the next level. The optical quality across the zoom range is beyond anything I’ve seen. And any of our customers familiar with the FUJINON UA80x and XA99x field lenses will feel at home with the UA107x. It has all the same digital features.”

We at Fujifilm Optical Devices were delighted to learn that MTVG’s decision to add Fujinon lenses 40HDX was based on their team’s excellent experience with the Fujinon lenses on 39 Flex. We are thrilled to have our lenses on board their mobile units, especially considering their status as such a technically progressive leader in our industry, always on top of advanced production techniques. For example, MTVG’s 39 Flex was the first mobile unit built from the ground up for 4K live sports production. That’s something!
39 Flex has been on the road since its launch last March covering a wide array of live events including the Masters, the PGA Championships, major concerts, beach volleyball championships, and much more. 
For those unfamiliar with the UA107x, it is the longest and widest 4K lens created for Ultra HD (UHD) broadcast applications. It has a multi-group zoom system that suppresses image distortion and ensures that 4K UHD images captured remain consistent and accurate from center to corner. The lens’ refined optical quality has been engineered using Fujinon’s latest optical simulation software, which was used to model the UA107’s large diameter aspherical elements. A video describing the UA107x in more detail can be seen here if you’d like to learn more!
Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook, Instagram or Twitter.

Posted: 8/15/2016 11:28:44 AM by Thom Calabro | with 0 comments

The 2016 NAB Show is just about a month away, and while we can’t tell you everything we’ve got planned, we can tell you that we’ll be showcasing the entire 4K Ultra HD Series, Cabrio PL Cine/ENG-style lenses and Premier PL 4K+ cine lenses, plus the popular XA55x9.5BESM 2/3 inch zoom and XA99x8.4 ultra-wide field production lens.
NAB is obviously one of our favorite shows, and with the lineup we’re planning, we know we’re going to get an enthusiastic response from the crowd. Connecting with so many of our customers, at all levels, is really what makes NAB such a valuable event for us. We’re talking to a really broad range of current and potential customers including broadcasters, DPs, dealers, rental houses and their customers, corporate customers, live event producers...you name it! We count on these people—people like you—to give us fair and honest feedback, and we find that’s exactly what we get. 
Here are some of the highlights you can expect:

The UA80X9 field lens and the UA22x8 portable zoom from the 4K Ultra HD Series are designed for broadcast applications and are compatible with 4K 2/3-inch broadcast cameras.
These lenses produce the same focal length range DPs and camera operators have come to expect with HD, but at a much higher resolution, contrast, and dynamic range. With an 80x zoom and optical image stabilization, the UA80X9 is ideal for coverage of large-scale live events, such as concerts and sports. In addition to its advanced optical performance, the lens covers focal lengths ranging from 9mm in wide angle to 720mm in telephoto. As a frame of reference, its size and weight is similar to the popular XA99x8.4 field lens.

With a compact and lightweight design, a 22× zoom ratio and a focal length from 8mm in wide angle to 176mm in telephoto, the UA22x8 excels in capturing a broad range of applications, including live sports, program production, and news reporting.

The entire range of Premier PL 4K+ cine zoom lenses will also be present at the booth: the 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8. With the fastest T speeds available in a family of zooms, the Premier PL 4K+ Series boasts unprecedented color matched 4K and beyond optical performance. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm) enable quick and efficient lens changes.
In addition to the entire Cabrio series, which includes the PL 19-90, PL 85-300, and PL 14-35mm, the Premier PL 25-300mm Cabrio zoom will also be featured. All Cabrio lenses feature exclusive detachable servo drive units for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment.  The PL 25-300 servo is optional, eliminating the need for external, rod-mounted motors, which can take time to line up accurately. This makes them suitable for use as a standard PL lens or as an ENG-style lens. All Cabrio lenses can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired units.
From the field lens category, Fujinon booth visitors will have access to the FUJINON XA55x9.5BESM 2/3-inch zoom and the XA99x8.4 ultra-wide field production lens. The XA55x9.5 HDTV Telephoto Box Style lens is designed for large venues that require tight shots from long distances. Available with a built-in lens support bracket for mounting on an ENG-style camera, this lens also features built-in optical image stabilization, making it ideal for any application where the camera operator must maintain a steady close up shot for long periods, such as sporting events, houses of worship, corporate presentations, or concerts.
The XA99x8.4 combines high-performance imaging, a long zoom reach, and an ultra-wide angle. It offers a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. Especially of use with this lens is Fujinon’s patented image stabilization technology for rock-steady performance, which is especially critical for long-distance HD shots. High-resolution 16-bit encoders are also standard, making it suitable to virtual, robotic, and digital signage, among other applications.
Stay tuned for forthcoming news on developments in both the PL 4K and 4K Ultra HD Series!

Have questions about these products or the NAB Show? Connect with us on our Facebook page, or tweet us. Better yet, if you’re attending the show, stop by and see us! You can find us at Booth C7125 during the show, which runs from April 16-21 at the Las Vegas Convention Center.

Posted: 3/9/2016 11:59:10 AM by Thom Calabro | with 0 comments


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