Fujifilm Optical Division Blog
The dust has begun to settle since we returned from the 2016 NAB Show, and what a show it was! We introduced the new XK6x20 Cine PL mount Cabrio XK lens, a 1.2 extender option for the UA 80x9, and the newest addition to the UA Series of 4K 2/3” lenses, the UA107x8.4 (UA107x) broadcast lens—the longest and widest 4K lens ever created for Ultra HD (UHD) and HD video production. The result of all this was a whirlwind of activity at our booth throughout the show. The cherry on top was winning a Best of Show award for the UA 107x8.4 lens!

The UA107x, the industry’s longest and widest 4K UHD lens, was honored with NewBay Media’s Best of Show Award from "TV Technology." We thank the panel of judges for recognizing the innovation, and quality this product brings to the industry! Part of the FUJINON Premier 4K product family, the UA107x provides superb 4K optical quality across the entire zoom focal range, thanks to Fujinon’s latest optical simulation software, which was used to model the lens’ large diameter aspherical elements. With high resolution, high contrast, and high dynamic range (HDR) coatings, the UA107x produces images that are sure to impress. It was an especially big hit with mobile production crews! To hear about all the other features this award-winning lens offers, as well as the other Fujinon lenses shown at NAB 2016, watch this quick video from Thom Calabro.

In addition to the excitement surrounding the UA lenses, there was also a lot of interest in the new PL 20-120 Cabrio lens. While we are thrilled, we can’t say we’re surprised! It employs all the great features and quality that’s become expected of Cabrio lenses, has a focal range of 20-120mm, covers S35mm sensors, and is available for under $20,000! Needless to say, we took a lot of orders on the spot, and with no sign of slowdown in sight.

We loved seeing what everyone had to say about our lineup before, during, and after the show on social media! Here are just a few examples:













There was still a lot of talk about 4K this year, but there was even more buzz about HDR—or High Dynamic Range—in conference sessions and throughout exhibit areas. Fujinon’s contribution to this hot topic lies in the HT-EBC coatings on our new 4K UHD lenses, which will improve the image in HDR cameras, and a new barrel design that improves the light transmission through the lens. All of the new Fujinon 4K lenses are compatible with both HD and 4K cameras, providing a seamless solution as broadcasters once again find themselves transitioning from “old” to “new.” At the end of the day, if you’re looking at HDR cameras, you’re going to want to start off with HRD lenses, too. Options include the Fujinon Premier PL 20-120mm Cabrio XK (XK6x20) zoom, the UA13x4.5 wide angle Ultra HD lens and the Fujinon UA107x8.4 (UA107x) broadcast lens.
Keep the comments coming! Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter

Posted: 5/5/2016 4:01:16 PM by Thom Calabro | with 0 comments


Cinematographers across the globe have branded their favorite Fujinon Cabrio lens their “go-to” for a wide range of shooting scenarios. We are thrilled to offer them another tool for their arsenals with the addition of the Premier PL 25-300mm to the Cabrio family.

Complementing the line beautifully, the versatile PL 25-300 can be used as a self-contained ENG-style or cine-style lens, meeting a vast array of needs. Its generous focal range, smooth focus action and spectacular 4K performance make the PL 25-300 ideal for shooting documentaries, nature and wildlife, and car commercials, as well as those closer shots that can only be made with a wider angle lens.

In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, introduces the features of the lens. For more information on this and other Fujinon lenses, go to www.fujifilmusa.com.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter
Posted: 3/23/2015 10:23:12 AM by Thom Calabro | with 0 comments


One of our strengths here at the Fujifilm Optical Devices Division is listening to what our customers want, and delivering. To that point, when we knew our customers were looking for a lens capable of shooting very wide, but also at long range, we designed the Premier Series HA18x5.5 zoom lens to meet those needs.

Offering 18x zoom from 5.5mm at the wide angle, to 100mm on the telephoto end, this lens is able to capture images for a versatile range of environments including live news, sports, and dramatic program production. A versatile lens, the HA18x5.5 allows sports producers to go wide and still follow the action, while those who need a solid all-around lens for an interview or studio work will be more than satisfied.

In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, introduces the features of the lens. For more information on this and other Fujinon lenses, go to www.fujifilmusa.com.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter

Posted: 3/18/2015 11:27:30 AM by Thom Calabro | with 0 comments


The NAB Show is always an exciting event for us here at the Fujifilm Optical Devices Division, and 2014 was no exception. We were thrilled to introduce our Premier PL 85-300 Cabrio lens, XA55x9.5 field production lens, and HA18x5.5 HD ENG lens.

Attendees welcomed the new lenses and upgrades for broadcasting, sports, digital cinematography, and production applications with expected curiosity and enthusiasm. For those of you unable to make the trip to Las Vegas, or couldn’t stop by our NAB booth, here are some highlights.

Capping off an already stellar event for Fujifilm was winning a StudioDaily Prime Award for our Cabrio Series PL Mount lenses. According to the award’s organizers, finalists represent the top tier of new technology, creative thinking, and high-end craftsmanship in media and entertainment. The awards spotlight engineering excellence, usability, and value in technology products, and winners are selected based on the criteria of Features, Innovation, Value, and Ease of Use. We are honored to receive this award.


Photo Credit: Mark J. Pescatore

One of the highlights of our booth this year was a series of posters featuring testimonials from some of the industry’s most distinguished professionals spanning the industry, from cinematographers to engineers. Here are a few sound bites of what they had to say about Fujinon lenses:

“When I came across Fujinon’s 19-90, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights.” - Tobias Schliessler, ASC, Cinematographer

“The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” - Spruce McRee, President/CEO, Crosscreek Television Productions

“The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements.” - Tom Dickinson, Chief Technology Officer, Bexel

“The encoding, quality and configuration the lenses are the best combination for our clients.” - Sam Nicholson, ASC - CEO and Founder, Stargate Studios

“The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite.” - Otto Nemenz, Owner, Otto Nemenz International

“The focal range, weight and quality put the Cabrio series in a class of its own.” - Erik & Oliver Schietinger, Owners, TCS

“Camera operators who specialize in Entertainment shows prefer Fujinon lenses because of their smooth servo "feel," useful lens features, and reliable performance.” - Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions

“The 18-85 has raised the bar on optical excellence.” - Eric Steelberg, ASC, Cinematographer

“For handheld work, there just isn’t anything that comes even close.” - Bill Sheehy, Director of Photography

“Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support.” - David Lemmink, Director of Engineering, PRG Nocturne

“They are sharp, no distortion, and are beautiful wide open.” - Claudio Miranda, ASC, Cinematographer

“Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls.” - Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks

“The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” - Tom Curran, Director of Photography, Night Train Pictures, Inc.

Stay tuned, because next time we’ll share the full testimonials so you can see exactly how these pros are using our lenses.

Have questions about Fujinon lenses, the NAB Show, or something else? Connect with us on our Facebook page, or tweet us.

Posted: 5/13/2014 9:23:44 AM by Thom Calabro | with 0 comments




If you're a professional videographer or cinematographer, you've likely been in a situation where your focus is sharp, but softens when you zoom in or zoom out. When this happens, your back focus needs adjusting.

Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, shows us how to properly make this adjustment by following simple steps. By doing so you may avoid focus issues down the road.

Go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical
Posted: 9/24/2013 12:36:03 PM by Thom Calabro | with 0 comments


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