Fujifilm Optical Division Blog
Introduced at the NAB show in April, the first two lenses in its 4K Ultra HD Series for sports and entertainment applications are now available for delivery. The UA22x8 is the first portable zoom lens in the series, and the new UA80X9 is the first field lens.

Since their debut, these lenses have garnered attention for their 2/3-inch design, extended focal length and 4K optical performance. Everyone from long-form programming DPs to sports and news camera operators are excited about the range and resolution now offered in a 2/3-inch lens. 4K UltraHD productions can be produced with equipment that has the same “look and feel” capabilities of HD, but now with a premium picture quality.

With a compact and lightweight design, a 22× zoom ratio and a focal length from 8mm in wide angle to 176mm in telephoto, the UA22x8 excels in capturing a broad range of applications, including live sports, program production and news reporting. Utilizing cutting-edge optical simulation technology, the UA22x8 achieves both its 22x zoom and advanced optical performance. Its floating focus system controls multiple lens groups according to the shooting distance and delivers high image quality and high contrast images from close-up to infinity. It comes standard with a 16-bit encoder capable of high-resolution output of lens data, such as zoom and focal position information. Zoom and focus position data is divided in 16-bit resolution and output as electric signals. This lens can also be linked with other systems like virtual studio systems when combining CG images with live action footage.

With an 80x zoom and optical image stabilization, the UA80x9 is ideal for coverage of large-scale live events, such as concerts and sports. In addition to its advanced optical performance, the lens covers focal lengths ranging from 9mm in wide angle to 720mm in telephoto. Designed using the latest proprietary optical simulation software, the UA80x9 offers exceptional optical performance in the center of the image through to the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. It can be linked with other systems, such as a virtual studio system for combining CG images with live action.

Fujifilm’s proprietary multi-layer coating processing “High Transmittance Electron Beam Coating” (HT-EBC) is applied to the lens for enhanced transmission and color reproduction. The lens also features the company’s unique “optical stabilization mechanism” as standard, which provides optimum adjustment to image shakes caused by vibration and wind. This makes the lens well suited for any application where the camera operator must maintain a rock-steady close up shot for long periods, such as sporting events, houses of worship, corporate presentations, or concerts.

We can’t wait to hear the feedback from customers after they’ve used them in the field. Drop us a line on our Facebook page, or tweet us to let us know what you think!

Posted: 7/23/2015 10:54:02 AM by Thom Calabro | with 0 comments


NAB 2015 was one for the books here at The Optical Devices Division of FUJIFILM North America. One of the highlights was receiving a "TV Technology" Best of Show Award for our new 4K Ultra HD Series of lenses. Both the UA80x9 field lens and UA22x8 portable zooms, which were introduced at the show, were developed in response to the market demand for 4K optics that would work with 2/3-inch broadcast cameras.
NewBay Media’s Best of Show Awards are judged by a panel of engineers and industry experts on the criteria of innovation, feature set, cost efficiency and performance in serving the industry.
The UA80x9 4K field lens has an 80x zoom and optical image stabilization, making it ideal for coverage of large-scale events. The lens covers focal lengths ranging from 9mm in wide angle to 720mm in telephoto. The FUJINON UA22x8 4K zoom lens features a compact and lightweight design, a 22× zoom ratio and a focal length from 8mm in wide angle to 176mm in telephoto. The UA22x8 excels in capturing a broad range of applications, including live sports, program production and news reporting.

Both of the lenses were designed using the latest proprietary optical simulation software. The UA80x9 and UA22x8 lenses offer exceptional 4K optical performance in the center of the image through to the corners of the frame. Fujifilm’s “High Transmittance Electron Beam Coating” (HT-EBC) is applied to the lenses for enhanced transmission, contrast, dynamic range, and color reproduction. The Fujinon lenses can be linked with other systems, such as a virtual studio system for combining CG images with live action.

As you can imagine, winning this award for the first in our series of 4K zooms for 2/3-inch broadcast cameras is thrilling. "TV Technology" is one of the most respected publications in the broadcast industry, and it means a lot to be recognized by them for these new lenses that we were so excited to unveil at NAB. We’re looking forward to seeing them in use for a variety of sports and entertainment productions! Both the Fujinon UA22X8 and UA80X9 lenses will be available by August of this year.

Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter
Posted: 4/24/2015 2:26:07 PM by Thom Calabro | with 0 comments


One of our strengths here at the Fujifilm Optical Devices Division is listening to what our customers want, and delivering. To that point, when we knew our customers were looking for a lens capable of shooting very wide, but also at long range, we designed the Premier Series HA18x5.5 zoom lens to meet those needs.

Offering 18x zoom from 5.5mm at the wide angle, to 100mm on the telephoto end, this lens is able to capture images for a versatile range of environments including live news, sports, and dramatic program production. A versatile lens, the HA18x5.5 allows sports producers to go wide and still follow the action, while those who need a solid all-around lens for an interview or studio work will be more than satisfied.

In this video, Fujifilm Optical Devices Director of Marketing & Product Development, Thom Calabro, introduces the features of the lens. For more information on this and other Fujinon lenses, go to www.fujifilmusa.com.


Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook or Twitter

Posted: 3/18/2015 11:27:30 AM by Thom Calabro | with 0 comments


The 2014 NAB Show has begun, and we at the Optical Devices Division of FUJIFILM North America Corporation are thrilled to share our latest and greatest lenses with the audience. In addition to the NAB debut of the Premier PL 14-35mm Cabrio wide-angle lens [ZK2.5x14] and the XA55x9.5 HDTV Telephoto Box Style lens, as discussed in our last blog, we have a few more exciting debuts lined up.

We keep a close eye on what our customers are looking for, and with its capability of shooting very wide but also at long range, the Premier Series HA18x5.5 delivers. The lens, which offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end, features high-precision, large-diameter aspheric elements designed with Fujifilm’s proprietary cutting-edge optical simulation technology, achieving sharpness at the center and all corners to deliver edge-to-edge premium image quality. Sports producers looking for a lens that can go wide and still follow the action will certainly want to check out the HA18x5.5, but it’s also a solid all-around lens that can shoot interviews, documentaries, and other applications typical for a standard telephoto lens.

The HA18×5.5 allows its operator to approach objects up to a minimum distance of 40cm, and with the built-in 2X extender the focal length on the telephoto end can be extended to 200mm. These features accommodate a broad range of scenes to dramatically improve usability in a variety of shooting environments, including live news, sports and dramatic program production.

Other features include built-in digital servo drive units for zooming and focusing; an ergonomic design that reduces the weight for camera operators working handheld; and a 16-bit encoder, which outputs focus and other lens data at high resolution, enabling compatibility with various systems such as a virtual studio programs and combining CG with live footage.

Also joining the Fujifilm Optical Devices family of professional lenses is the Premier PL 25-300mm Cabrio. The latest addition to our popular series of cine zooms, this lens is equipped with a 35mm PL mount, boasting a high zoom ratio covering the focal length of 25mm to 300mm. Like all Cabrios, the PL 25-300mm supports an optional detachable drive unit for electric, zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment. It can be used as a self-contained ENG-style or cine style lens. When used without the drive, industry-standard cine motors can be fitted.

Designed using the latest proprietary optical simulation software, the PL 25-300mm offers exceptional optical performance in the center of the image and in the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output—including the position of the zoom, iris, and focus—is extremely accurate. The zoom supports Lens Data System (LDS) and /i Technology metadata formats, and can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired and wireless units. Both lenses will be available in June.

You won’t want to skip our booth (#C7025) at NAB this year; in addition to these exciting new products, we’ll be broadcasting a presentation that features commentary from several of the industry’s top cinematographers, including Claudio Miranda, testifying to the unsurpassed versatility and image quality of the FUJINON cine-style lenses.

Have questions about these lenses or the NAB show? Connect with us on our Facebook page, or tweet us.

Posted: 4/7/2014 9:42:49 AM by Thom Calabro | with 0 comments


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