Fujifilm Optical Division Blog
NAB 2014 may be over, but our roster of accomplished and loyal customers is still going strong. If you attended the show and stopped by our booth, you undoubtedly noticed the many posters featuring some of the field’s most distinguished professionals, spanning the industry from cinematographers to engineers. For those who did not make it to Las Vegas, in a recent blog post we provided a sampling of the commentary that was featured. Now, we’re sharing it all. If you want to know how some of the most successful cinematographers are using Fujinon lenses in digital cinema, keep reading.

“I have used the Fujinon PL Zooms on my last two movies, Oblivion and Tomorrowland, and love them. They are sharp, no distortion, and are beautiful wide open.” -Claudio Miranda, ASC, Cinematographer

“I started using Fujinon lenses on Lone Survivor. The director, Peter Berg, wanted to shoot the film in a handheld, documentary-shooting style, switching focal lengths between takes instead of using prime lenses. When I came across Fujinon’s 19-90 at Keslow Camera, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights. The lens flares are beautiful and I ended up using them as a lighting effect. It's the perfect handheld lens and it became my workhorse on Lone Survivor; I shot at least 70% of the film on the 19-90 and I don’t know how we could have done it otherwise.” -Tobias Schliessler, ASC, Cinematographer

“We’ve used Fujinon’s optical zoom lenses for the last 25 years. The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite. Not only is it a T2.0 lens with an excellent range, but to me, 18-85 means I can put that lens on my camera, shoot 95% of all my interiors, and have excellent quality on film or digital. The T2 stop is extremely fast and honest; wide open, the zoom looks great. With all the zooms, like the 24-180 and the 75-400, when you focus, there’s hardly any breathing, and they match perfectly with Zeiss Master Primes and the Leica Summilux. They’re also extremely good with skin tones, so actors love them. We’ve used Fujinon’s zoom lenses on all kinds of pictures, including Iron Man 3, Dumb and Dumber, Fast and Furious 7, We Bought a Zoo, and RIPD, to name just a few. Quality-wise, they are the best there is right now.” -Otto Nemenz, Owner, Otto Nemenz International

“I grabbed the first Fujinon Cabrios in Hollywood and immediately put them on my new show, Real Husbands of Hollywood. I was impressed by the image quality and ergonomics. The director was thrilled—he could keep the spontaneity of the scene without having to wait for lens changes. This was a game changer for us. With the addition of the telephoto and wide versions, we can cover practically any shot with perfectly matching optics, with absolutely no compromise. We had some bigger, heavier lenses on the truck for special shots but we sent them back to the rental house once we saw what we had with the Cabrios. For handheld work, there just isn’t anything that comes even close.” -Bill Sheehy, Director of Photography

“Since I first used Fujinon’s 18-85mm, I’ve never gone back to another zoom lens. It’s the only one that gives you consistently superior optical quality from its widest setting to its longest setting, with no tradeoffs in between. The level of quality is something I’ve ever seen before in a zoom lens for digital cinematography and 35mm film. It’s a very fast lens that prevents me from having to make the kind of quality compromises other zoom lenses force cinematographers to make. The operation stays smooth and consistent in all kinds of weather conditions, and the lens hasn’t needed any maintenance or repair since I got it over a year ago. It’s given me a very versatile, capable tool to realize the director’s vision and the creative goals of the production. The 18-85 has raised the bar on optical excellence.” -Eric Steelberg, ASC, Cinematographer

“As a documentary DP, my lens is what brings me into the world of the story. The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” -Tom Curran, Director of Photography, Night Train Pictures, Inc.
For even more insight, tune into our next blog, where we’ll share what some of the top production, technology and engineering pros have to say about using Fujinon lenses in broadcast and video applications.

Have questions or comments about Fujinon lenses? Connect with us on our Facebook page, or tweet us.

Posted: 7/15/2014 11:38:39 AM by Thom Calabro | with 0 comments


The NAB Show is always an exciting event for us here at the Fujifilm Optical Devices Division, and 2014 was no exception. We were thrilled to introduce our Premier PL 85-300 Cabrio lens, XA55x9.5 field production lens, and HA18x5.5 HD ENG lens.

Attendees welcomed the new lenses and upgrades for broadcasting, sports, digital cinematography, and production applications with expected curiosity and enthusiasm. For those of you unable to make the trip to Las Vegas, or couldn’t stop by our NAB booth, here are some highlights.

Capping off an already stellar event for Fujifilm was winning a StudioDaily Prime Award for our Cabrio Series PL Mount lenses. According to the award’s organizers, finalists represent the top tier of new technology, creative thinking, and high-end craftsmanship in media and entertainment. The awards spotlight engineering excellence, usability, and value in technology products, and winners are selected based on the criteria of Features, Innovation, Value, and Ease of Use. We are honored to receive this award.


Photo Credit: Mark J. Pescatore

One of the highlights of our booth this year was a series of posters featuring testimonials from some of the industry’s most distinguished professionals spanning the industry, from cinematographers to engineers. Here are a few sound bites of what they had to say about Fujinon lenses:

“When I came across Fujinon’s 19-90, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights.” - Tobias Schliessler, ASC, Cinematographer

“The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” - Spruce McRee, President/CEO, Crosscreek Television Productions

“The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements.” - Tom Dickinson, Chief Technology Officer, Bexel

“The encoding, quality and configuration the lenses are the best combination for our clients.” - Sam Nicholson, ASC - CEO and Founder, Stargate Studios

“The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite.” - Otto Nemenz, Owner, Otto Nemenz International

“The focal range, weight and quality put the Cabrio series in a class of its own.” - Erik & Oliver Schietinger, Owners, TCS

“Camera operators who specialize in Entertainment shows prefer Fujinon lenses because of their smooth servo "feel," useful lens features, and reliable performance.” - Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions

“The 18-85 has raised the bar on optical excellence.” - Eric Steelberg, ASC, Cinematographer

“For handheld work, there just isn’t anything that comes even close.” - Bill Sheehy, Director of Photography

“Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support.” - David Lemmink, Director of Engineering, PRG Nocturne

“They are sharp, no distortion, and are beautiful wide open.” - Claudio Miranda, ASC, Cinematographer

“Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls.” - Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks

“The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” - Tom Curran, Director of Photography, Night Train Pictures, Inc.

Stay tuned, because next time we’ll share the full testimonials so you can see exactly how these pros are using our lenses.

Have questions about Fujinon lenses, the NAB Show, or something else? Connect with us on our Facebook page, or tweet us.

Posted: 5/13/2014 9:23:44 AM by Thom Calabro | with 0 comments


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