Fujifilm Optical Division Blog
Lenses are the first entry point for light in all content acquisition. With the ever-increasing amount of 4K production for both television and movies, extremely high optical technologies and mobility are required to satisfy this new level of enhanced, high-quality filming. It is important that those on the front line and cutting edge of motion picture production have the support they need to be truly successful and raise the bar in filmmaking.

We believe that technology should allow professional shooters, DPs, and others to explore the possibility of creating new images that represent the broad range of human emotions. Of course, developing tools such as the well-received CINE family of premium film and digital cinematography lenses is only part of the support that needs to be offered.

Creating resources to learn how innovators are using technologies to capture the most dynamic shots is another important support tool. That is why we created – and are proud to unveil – our new website: Special CINE Lenses. It features detailed trial reports, compiled by industry leading production professionals, that examine the capabilities, performance, and quality each of our lenses offers and how to use them to achieve the best possible shot.

The new website is dedicated to providing visitors the closest possible experience to using and evaluating the lenses themselves. It offers the visuals, details and answers to questions that industry professionals look for, because it was compiled by the very same experts who understand the need for those answers.  This website is meant to act a true resource for those who care about the fine details, performance, and quality of their glass.

Field Report: Ellroy Inc.
Nothing can explain the benefits of a technology than a real-world experience. That is why field reports from industry leaders are a big part of the content. The first is entitled Will the ZK Series Revolutionize Advertising Photography? A Cutting-Edge Video Production Firm Takes an In-Depth Look. This report is a thorough hands-on investigation conducted by renowned Tokyo-based video production group, Ellroy Inc., to disprove the common perception that zoom lenses fall short when it comes to image quality.


Fujinon’s goal in developing the ZK Series was to create a zoom lens with optical performance on a par with that of a prime lens. If you believe that PL primes are superior to PL zooms, then you are likely to scoff at this notion, and you are not alone. Fujinon and Ellroy’s extremely talented industry professionals, however, show that the ZK series offers the same level – and in certain situations – higher quality. 

Ellroy’s pros shoot with single-focus prime lenses every day, are well-versed in capturing video and still images at 4K, and even offer professional services for 6K video shoots. Their portfolio of accomplishments spans genres, such as advertising to film, drama and television.


After performing extensive field tests and analysis using the ZK series, Ellroy’s findings – including detailed product specifications, verification and quality tests that span wide parameters – and  conclusions were compiled into the trial report. The report is easy-to-navigate, guiding readers through product specs, on site usability, and conclusions. Quality tests and comparisons focusing on resolution, distortion, and color can be viewed through flat imagery and also through video. Readers are also provided with a complementary takeaway; a downloadable copy of the Fujinon CINE Lenses Catalog

To find all the details and conclusions Ellroy’s team uncovered during its investigation, visit Fujinon’s Special CINE Lenses website and read through the trial report.

Posted: 1/19/2016 1:47:23 PM by Thom Calabro | with 0 comments


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