Fujifilm Optical Division Blog
In addition to manufacturing and distributing our fine optics and lens assemblies for the broadcast, digital cinema and industrial markets, part of our goal here at the Optical Devices Division of Fujifilm is to promote professional education and skill for those who seek it. In support of this initiative, and to increase awareness of our Cine-Style zooms among cinematographers, camera operators and camera assistants at all levels, we’ve embarked on a series of hands-on, educational seminars called “Fujinon Days.” Based on initial reviews from leading feature film and episodic cinematographers, as well as the rental house lens technicians who have been present at these regional events, we’re proud to report that it looks like this series is headed for a long and impactful run.
 
The first Fujinon Day was held this spring at the ASC Clubhouse; several others followed in U.S. cities including MPS in Austin, ARRI Rental in Atlanta, and Abel Cine in New York City. Upcoming Fujinon Days will take place in Los Angeles (at Sony DMPC), Sao Paulo, Vancouver, Toronto, Montreal, Miami, and Boston.
 
The main goal of these events is to allow filmmakers to see for themselves the capabilities and characteristics of Fujinon’s extensive range of Premier and Cabrio lenses, and to combine that with the opportunity to learn from powerhouse guest presenters such as Bill Bennett, ASC; William Wages, ASC; and Dejan Georgevich, ASC. Comments and questions are strongly encouraged during the presentations, giving attendees a chance to discuss how the technical aspects of lens design relate to look and feel.
 
Here are a few highlights from insights shared by our esteemed Fujinon Day presenters:
 
According to three-time ASC Award winner William Wages, ASC, who presented at Fujinon Day Atlanta, “the Cabrio 19-90 and 85-300mm zooms are virtually the only lenses I’m presently using.The optical quality, small size and speed are unequaled. They’ve changed the way I shoot.”

 william-wages.jpg
 
Eric Steelberg, ASC (Baywatch, Draft Day, Juno, 500 Days of Summer), who was a featured guest at the ASC Clubhouse Fujinon Day, spoke about the role of Fujinon lenses in film: “In the past, cinematographers have relegated zooms to a lower place in the hierarchy of lens technology. If you wanted to use a zoom, you had to be willing to sacrifice. Fujinon, in my opinion, completely changed that paradigm. Now you don’t have to decide to shoot zooms or primes based on performance. Now it’s based on workflow form and factor, and a cinematographer’s philosophy. But the technical limitations have been solved. I’ve used them with Red, ALEXA, film, and across the board, they have performed. If you thought that Fujinon lenses were only for video or sports, I’ve got news for you.”
 
Another ASC Clubhouse presenter, cinematographer Bill Bennett, ASC, drew the following conclusion after leading a discussion about the subtleties of lens characteristics: “Many of the attendees were very experienced cinematographers. They don’t need to be told what a good lens is or what good performance is. They would just as soon come and see for themselves and make up their own minds. Everybody makes judgments about lenses in their own way, so we just gave people the tools to take a good look.”
 
bill-bennett.jpg 

Cinematographer Ian Ellis, who is known for his dramatically lit DP work on the TV series The Lying Game, as well as his second unit DP work on Friday Night Lights and Revolution, had never seen a Fujinon Premier lens in action before Fujinon Day in Austin. How did he feel after witnessing the lack of breathing, vignetting, and overall beautiful imagery captured by the Premier and Cabrio zooms? “Amazed.” “I would love to get the 25-300mm Cabrio ona TV show. It’s got such a huge range and doesn't fall apart at the long end wide open.We tend to live on big zooms on TV dramas, and we could go so many directions with that lens. I really want other people to see what it can do. And the Premier 75-400mm lens is insanely cool. It would be my ideal long-end lens for a feature film.”
 
We hope you’ll join us at a future Fujinon Day near you. Attendees are provided with a unique opportunity to participate in workshops and panel discussions centered on the creative, optical and budgetary considerations critical to modern optics design; learn about lens design, technology, and applications; and explore the wide selection of Fujinon PL mount zoom lenses. 
 
Have a question, or something to share? We’d love to hear from you! Connect with us on FacebookInstagram or Twitter.
 
Posted: 11/14/2016 4:09:40 PM by Thom Calabro | with 0 comments


Lenses are the first entry point for light in all content acquisition. With the ever-increasing amount of 4K production for both television and movies, extremely high optical technologies and mobility are required to satisfy this new level of enhanced, high-quality filming. It is important that those on the front line and cutting edge of motion picture production have the support they need to be truly successful and raise the bar in filmmaking.

We believe that technology should allow professional shooters, DPs, and others to explore the possibility of creating new images that represent the broad range of human emotions. Of course, developing tools such as the well-received CINE family of premium film and digital cinematography lenses is only part of the support that needs to be offered.

Creating resources to learn how innovators are using technologies to capture the most dynamic shots is another important support tool. That is why we created – and are proud to unveil – our new website: Special CINE Lenses. It features detailed trial reports, compiled by industry leading production professionals, that examine the capabilities, performance, and quality each of our lenses offers and how to use them to achieve the best possible shot.

The new website is dedicated to providing visitors the closest possible experience to using and evaluating the lenses themselves. It offers the visuals, details and answers to questions that industry professionals look for, because it was compiled by the very same experts who understand the need for those answers.  This website is meant to act a true resource for those who care about the fine details, performance, and quality of their glass.

Field Report: Ellroy Inc.
Nothing can explain the benefits of a technology than a real-world experience. That is why field reports from industry leaders are a big part of the content. The first is entitled Will the ZK Series Revolutionize Advertising Photography? A Cutting-Edge Video Production Firm Takes an In-Depth Look. This report is a thorough hands-on investigation conducted by renowned Tokyo-based video production group, Ellroy Inc., to disprove the common perception that zoom lenses fall short when it comes to image quality.


Fujinon’s goal in developing the ZK Series was to create a zoom lens with optical performance on a par with that of a prime lens. If you believe that PL primes are superior to PL zooms, then you are likely to scoff at this notion, and you are not alone. Fujinon and Ellroy’s extremely talented industry professionals, however, show that the ZK series offers the same level – and in certain situations – higher quality. 

Ellroy’s pros shoot with single-focus prime lenses every day, are well-versed in capturing video and still images at 4K, and even offer professional services for 6K video shoots. Their portfolio of accomplishments spans genres, such as advertising to film, drama and television.


After performing extensive field tests and analysis using the ZK series, Ellroy’s findings – including detailed product specifications, verification and quality tests that span wide parameters – and  conclusions were compiled into the trial report. The report is easy-to-navigate, guiding readers through product specs, on site usability, and conclusions. Quality tests and comparisons focusing on resolution, distortion, and color can be viewed through flat imagery and also through video. Readers are also provided with a complementary takeaway; a downloadable copy of the Fujinon CINE Lenses Catalog

To find all the details and conclusions Ellroy’s team uncovered during its investigation, visit Fujinon’s Special CINE Lenses website and read through the trial report.

Posted: 1/19/2016 1:47:23 PM by Thom Calabro | with 0 comments


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