Fujifilm Optical Division Blog


Director of Marketing & Product Development Thom Calabro introduces the XA77x9.5, Fujifilm Optical's new HDTV field lens debuted at this year's NAB Show.

The XA77x9.5 is well suited for use within mobile trucks, at stadiums, sporting events, arenas, larger houses of worship -- anywhere a long lens would be beneficial in capturing detail and close up images from far distances. The XA77x9.5 features the company's patented OS-TECH image stabilization.

OS-TECH contains sensors that detect the slightest movement caused by vibration. A correction signal is applied to the optical system, which helps to maintain a stable image when shooting from an unstable platform, or in windy conditions. The lens' advanced diagnostic FIND (Focused Intelligent Network Diagnosis) system aids in preventative maintenance and troubleshooting by evaluating lens electronic and mechanical parameters. The XA77x9.5 also incorporates FUJINON's dustproof and anti-fogging technology.

Visit www.FujifilmUSA.com/2012NAB to see other Fujinon lens debuts from this years NAB or for more information on Fujifilm Optical Devices, go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical
Posted: 7/19/2012 12:04:06 PM by Thom Calabro | with 0 comments


After some much-needed rest and time to reflect, the 2011 NAB Show once again proved that it is the most influential event in the professional broadcast market. While the announced attendance of more than 92,000 seemed high according to some exhibitors, it was important to note the type of people who came. It was clear to me that the “right” people were at the show – few “tire kickers” and plenty of decision makers with the authority to purchase.


Of course, with so many attendees and nearly 1,500 exhibitors there is bound to be a lot of buzz about many different topics. Not surprisingly, one of the more talked about trends continued to be 3D – and not in just the aisles and booths. Sessions were held on 3D, how it’s being used and what’s next.

That is probably one of the reasons there was strong interest in one of our introductions at NAB. Our 3D synchronous box drew a crowd because it allows for two lenses to be joined and automatically synched, making it perfect for 3D productions. As most professionals know, in order to shoot 3D images, the left and right camera lens must be the same focal length. When utilizing zoom lenses, the zoom and focus position of the left and right lenses must match. Our new 3D synchronous box helps make that happen seamlessly.


Our wireless “connection” also proved popular. While much of the general talk around NAB focused on mobile DTV, people in our booth spent a lot of time discussing our wireless control system. Guests wanted to see how it worked and were happy to see that it can connect our full servo digital lenses to any of our analog or digital controllers – with no fear of interference.


Well, that is my take on the show. We’d like to hear your thoughts about NAB 2011. Let us know.

To view more pictures from NAB 2011, go to our Facebook page at www.facebook.com/fujifilmoptical.
Posted: 5/17/2011 4:50:15 PM by Thom Calabro | with 0 comments


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In only a couple of days, 90,000+ broadcast and video professionals will converge once again on Las Vegas for the annual NAB Show. While the gathering in Sin City has become familiar to most, ever-changing technology continues to make the show look quite different with each passing exhibition.

Within the past decade, we have gone from standard def to HD, and last year 3D was in vogue. Station engineers are still around but they’ve been joined by a level of IT professional that would have been more apt to be strolling down the aisles of Interop rather than NAB a few short years ago.

But, as the old saying goes, “Change is good.” That is certainly the case with this year’s NAB. A global platform (attendees are expected from more than 150 countries, according to show management), NAB has a concentration on 3D once again, but also mobile apps and transmedia will make their presence known. Personally, I’m excited to see how the world of digital media will continue to revolutionize our industry. No doubt, some of that change will be on display by the approximately 1,500 exhibitors, of which Fujinon is one. We will be addressing the trends in the marketplace with our new optical products.

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One thing that I believe NAB management has done successfully the past few years is to define the areas of interest so it is as easy as possible for attendees to make the best use of their time. This is no easy task, given that the show covers so many topics over a landscape of more than 800,000 square feet. Areas such as the various “PITS” (People Integrating Technologies and Solutions) worked well last year and it’s good to see them again at NAB 2011. Given the whirlwind pace of change in our market, it’s also good to see the educational program have such depth.

“The more things change, the more they stay the same” is another well known saying. That applies to NAB 2011. It remains the show of our industry but it continues to have a different look and feel. I’m interested to hear some other thoughts, so stop by our booth (C7525) and let me know what you think of the show. And check back here, as well as our Facebook and Twitter pages, for show updates.
Posted: 4/5/2011 5:22:03 PM by Thom Calabro | with 0 comments


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