After some much-needed rest and time to reflect, the 2011 NAB Show once again proved that it is the most influential event in the professional broadcast market. While the announced attendance of more than 92,000 seemed high according to some exhibitors, it was important to note the type of people who came. It was clear to me that the “right” people were at the show – few “tire kickers” and plenty of decision makers with the authority to purchase.


Of course, with so many attendees and nearly 1,500 exhibitors there is bound to be a lot of buzz about many different topics. Not surprisingly, one of the more talked about trends continued to be 3D – and not in just the aisles and booths. Sessions were held on 3D, how it’s being used and what’s next.

That is probably one of the reasons there was strong interest in one of our introductions at NAB. Our 3D synchronous box drew a crowd because it allows for two lenses to be joined and automatically synched, making it perfect for 3D productions. As most professionals know, in order to shoot 3D images, the left and right camera lens must be the same focal length. When utilizing zoom lenses, the zoom and focus position of the left and right lenses must match. Our new 3D synchronous box helps make that happen seamlessly.


Our wireless “connection” also proved popular. While much of the general talk around NAB focused on mobile DTV, people in our booth spent a lot of time discussing our wireless control system. Guests wanted to see how it worked and were happy to see that it can connect our full servo digital lenses to any of our analog or digital controllers – with no fear of interference.


Well, that is my take on the show. We’d like to hear your thoughts about NAB 2011. Let us know.

To view more pictures from NAB 2011, go to our Facebook page at www.facebook.com/fujifilmoptical.