Fujifilm Optical Division Blog
For anyone who pays attention to music today, it was almost impossible not to have heard something or other about October’s Desert Trip—a music festival promoted as “the concert of the century.” Tickets were sold throughout almost every continent, with attendees eager to see some of our time’s most iconic classic rock musicians live in concert. For those who couldn’t attend in person, this was one multi-media event viewers wanted to experience in all its star-studded splendor. This required 4K imaging. Enter HD video and webcast production company Springboard Productions, led by music industry vet Hank Neuberger, who tasked renowned mobile truck provider NEPwith video acquisition and display duties.
NEP’s Cobalt, which was designed to cater to the specific needs of entertainment production, served as Desert Trip’s mobile production truck. NEP’s Screenworks, which specializes in video display solutions, supplied three of the large, audience display screens. The event was shot and ISO recorded in 4K, while the screens received a 1080i signal, and all the content was recorded onto 34 Blackmagic Design HyperDeck Studio Pro 2 disk recorders.
NEP’s Glen Levine, Co-President, U.S. Mobile Units, wanted to supply as many 4K lenses as they could for acquisition on the Sony HDC-4300 and PMW-F55 CineAlta 4K cameras. Of the 14 cameras used to capture performances as Desert Trip, 10 of them had 4K lenses, seven of which were Fujinon lenses. Two of those 4K lenses were UA107x8.4 4K UHD lenses (positioned at center house and center tower), which Levine said “looked outstanding.” The other lenses used on Cobalt included one UA80x9 4K 2/3-inch lenses (placed off stage right), three UA22x8 zoom lenses (directly on the event stage), and one UA13x4.5 4K 2/3-inch UHD portable zoom (on a jib device).
Photo Credit Jim Toten

Here’s a fun fact: of the bands that performed at Desert Trip who are currently on tour, all of them use Fujinon lenses for in-venue production. Lenses currently on tour include: our XA99x8.4 ultra-wide field production lenses, UA22x8 portable zooms, and ZA12x4.5 wide-angle remote control lenses.
Fujinon is proud to have supplied our 4K UHD lenses to NEP, a company known for capturing great moments in entertainment history…Austin City Limits, Bonnaroo, Lollapalooza—and that’s just music! Desert Trip is sure to be looked upon as one of the greats, and we are excited to work together in the future to push the boundaries of live video production even further.
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Posted: 10/28/2016 3:32:09 PM by Thom Calabro | with 0 comments

In its largest ever lens purchase, leading broadcast services specialist Gearhouse Broadcast has announced a multi-million dollar investment in Fujinon 4K and HD lenses. With this purchase, all of the company’s OB super trucks and a substantial portion of its entire Australian OB fleet will now be Fujinon 4K lens-enabled.  
The purchase included a significant number of the following Fujinon lenses:

When asked about the order, Gearhouse Broadcast CEO John Newton said, “Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently, we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that Fujinon lenses are leading the world in 4K lens quality and technology, so this multi-million dollar investment in Fujinon’s 4K lenses is another great example of our core philosophy in action.”
Newton went on to further explain the logic behind this investment: “Put simply, these lenses with our current camera fleet will give the very best picture quality for our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That’s an immediate and tangible benefit for our customers. Then there’s the fact that our entire fleet is now futureproofed for 4K production of any kind. Finally, and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today’s market.”
Can’t argue with that logic!
Always looking to the future, Fujinon has developed lenses which not only meet but exceed 4K optical performance. And while 4K is a staple in any conversation about resolution, Fujinon has done substantial design work with our 4K lenses to transmit higher contrast pictures and less flare to contribute to an equally important component: high dynamic range. So, users of our lenses can expect high resolution, high contrast and high dynamic range. Other new technologies and features that help contribute to a better, sharper and more efficient production include the development of accuracy in focus control demanded by 4K resolution, as well as new manufacturing technology for configuring and positioning of lens elements.
We at Fujinon are delighted that our 4K and HD lenses will play such an integral role in Gearhouse Broadcast’s technology! This investment will surely bolster the company’s capabilities and allow the Gearhouse team to continue helping its clients create first-class productions for high profile sporting and entertainment events.
Have a question, or something to share? We’d love to hear from you! Connect with us on Facebook, Instagram or Twitter.
Posted: 10/18/2016 2:14:54 PM by Thom Calabro | with 0 comments


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