We are pleased to share that Talamas Sales and Rentals, a broadcast equipment rental house in Boston, recently took delivery of the new FUJINON PL 85-300 (ZK3.5x85), making it the first in the region to receive the HDTV PL mount zoom lens.

Dave Talamas, president of the rental house, expects strong demand for the PL 85-300, following in the footsteps of the PL 19-90, with which they’ve had tremendous success.
Talamas credits the design of the two Cabrio lenses with providing exactly what the market needs: fast, lightweight, multipurpose lenses offering ideal focal ranges at a price point sweet spot.

While demand for the PL 19-90 has been very strong and feedback has been positive, Talamas customers were asking for something a little bit longer. When the PL 85-300 became available, the Talamas team knew the new lens’ longer focal length would be of great use for beauty shots, nature cinematography, sports documentaries, and other applications.

Talamas Chief Engineer Anthony Bottaro considers both lenses to be crossovers, as they combine the look, resolution, and other picture attributes associated with large sensor PL mount zoom lenses, but with the compact, lightweight “run and gun” functionality ENG/EFP shooters expect.

This lens seems to be particularly appealing to ENG shooters who like to be agile and follow the action. Talamas Senior Video Technician Daniel Ardizzoni tributes that to there being a digital servo handgrip right on the lens for zoom control in combination with today’s small, lightweight digital cameras.

While those shooting ENG-style are right at home with the servo unit attached to the lens, both Cabrio lens models are designed to allow cinematographers to detach the handgrip and shoot instead with industry-standard cine motors and matte boxes, as well as FUJINON wired or wireless controllers. The digital servo on Cabrio lenses has 16-bit encoding to ensure that lens data output is extremely accurate.
The FUJINON PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0. Weighing 3.0kg with servo and 2.5kg without, the lens offers flange focal distance adjustment, 200-degree focus rotation, a short MOD, a macro function for close-ups of objects and the images captured cover a 31.5mm diagonal sensor size.

Have questions about the PL 85-300 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

The Fujifilm Optical Devices Division will show a variety of new lenses and upgrades at this year’s NAB Show at the Las Vegas Convention Center from April 8-11. FUJINON lenses for broadcasting, sports, digital cinematography and production applications will be on display at Booth C7525, including an enhanced version of the Emmy-Award winning, “Precision Focus Assist” technology and the latest in PL Mount, EFP, Studio and ENG lenses.

Making their NAB debut this year are two high-performance lenses: the Premier PL 85-300 Cabrio lens (model ZK3.5x85) and the XA99x8.4 UltraWide field production lens.

Designed using the latest optical simulation technology, the PL 85-300 Cabrio not only offers exceptional optical performance in the center of the image, but in the corners of the frame, as well. Like the highly acclaimed PL 19-90mm Cabrio (Model ZK4.7x19), the PL 85-300 is equipped with the same indispensable features including flange focal distance adjustment, a MOD of 1.2m, a macro function for objects as close as 97mm (3.8-inches), and it covers a 31.5mm diagonal sensor size. While the two lenses share many beneficial similarities, the PL 85-300’s longer focal length – 85-220mm at T2.9 and 300mm at T4.0, with 200-degree focus rotation – makes it ideal for shooting documentaries, nature and wildlife, and commercials. The entire range of Premier PL 4K+ cine lenses will also be at the booth. On display will be the 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400 mm T2.8-T3.8.

The new XA99x8.4 UltraWide features a newly developed, patented image stabilization technology for the rock-steady performance critical for long-distance HD shots, making it ideal for producing live sports and entertainment events. Like other lenses in this product line, the XA99x8.4 comes with FUJINON’s DIGI POWER digital controls, offering high accuracy, flexibility and a host of production features. Additionally, high-resolution 16-bit encoders make the lens suitable for virtual, robotic, and digital signage, among other applications. FUJINON’s exclusive GO-TECHnology improves image resolution and reduces chromatic aberrations at all focal lengths. The XA99x is f1.7 to 341mm and f4.2 at 832mm with a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. Also on display will be the XA88x8.8 with an enhanced version of Precision Focus Assist, marking the first time this model has incorporated the technology. Fans of Fujinon’s 1/3-inch EXCEED line can look forward to a new version of the 1/3-inch XT17sx4.5 lens, which features full remote control, for videoconferencing, weather cams, educational, and studio robotic applications. Other NAB highlights include lenses in the Premier Series of high-performance ENG lenses for 2/3-inch cameras: the HA19x7.4, the HA14x4.5 super wide angle and the HA16x6.3 lenses. The ZA Select Series lenses will also be on display in telephoto, remote control, and with and without 2X extender versions.

Have questions about these lenses or the NAB Show? Leave a comment here, on our Facebook page, or tweet us. We look forward to seeing you there!

Among the first to order the recently introduced PL 19-90 Cabrio ZK4.7x19 lens is Toronto-based SIM Digital—long time Fujinon broadcast and PL lens users—who ordered 14 of the lenses immediately following NAB, where it was first introduced.

A part of the PREMIER PL Mount Zoom family, the lightweight and compact lens features a first for cine-style lenses: an exclusive detachable servo drive unit that makes it suitable for use as a standard Cine PL lens or as an ENG-Style lens. SIM Digital’s use of the PL 19-90 is the latest addition to the hundreds of other Fujinon lenses they have acquired over the past 30 years (thanks, SIM Digital!)

According to Rob Sim, Founder & President of SIM Digital, the eight PL 19-90 lenses they received were immediately rented and have been used continually without any issues – a trend he expects will continue. He credits the lens’ success to the focal length of the lens and the ability to use it in an ENG scenario, making it ideal for shooting episodic television, feature films, and other multiple camera environments. Shows that have benefited from use of the PL 19-90 lens via SIM Digital so far include Rookie Blue and Beauty and the Beast.

Have questions about the PL 19-90 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

When AbelCine, the well-respected New York-based equipment reseller and rental company, saw the PL 19-90 Cabrio ZK4.7x19 lens for the first time at NAB, they realized it would be an excellent addition to their sales and rental inventory of Fujinon lenses.

A part of the PREMIER PL Mount Zoom family, the lightweight and compact lens features a first for cine-style lenses: an exclusive detachable servo drive unit that makes it suitable for use as a standard Cine PL lens or as an ENG-Style lens.

AbelCine has received dozens of the PL19-90 lens, which they have sold or rented to a range of clients, including rental houses, production companies and directors of photography.

According to Pete Abel, President and CEO of AbelCine, customers of the PL 19-90 lens include DP Jonathan Furmanski, whose resume includes a long list of documentaries, television series, feature films, commercials, and music videos; production company Zero Point Zero, whose current projects include Anthony Bourdain: Parts Unknown, set to air next spring on CNN, and Meat Men on Food Network; and full service rental house Chater Camera, located in Northern California.

Have questions about the PL 19-90 or any of our other professional lenses? Leave a comment here, on our Facebook page, or tweet us.

We here at the Fujifilm Optical Devices Division value the relationships we’ve built with our customers over the years, which is we’d like to recognize and thank our long-time clients at Wisconsin-based Token Creek Mobile Television, who recently purchased a dozen of our lenses to furnish its growing fleet of HD trucks.

The mobile broadcast production company acquired four XA88x8.8BESM Telephoto Field lenses, six ZA12x4.5BERM Super Wide Angle ENG/EFP lenses, and two XA101x8.9BESM Super Telephoto Field lenses. Nine of the lenses are being used in Token Creek’s newest HD mobile unit, Chippewa, while the others have been outfitted in two of their other mobile trucks, Varsity and Hiawatha.


The FUJINON XA101x8.9 lens features a combination of wide angle and 101x zoom range, and the XA88x8.8 offers the industry’s widest angle in class with an 88x zoom range. Both telephoto field lenses feature FUJINON’s exclusive anti-fogging design to minimize lens fogging and reduce downtime due to climate change. The FUJINON ZA12x4.5BERM ENG lens features a 2x range extender and Digital Quick & Cruise Zoom. All three of the lenses boast exclusive FUJINON technology, including the DIGI POWER digital servo control system, EBC coating, and built-in F.I.N.D. diagnostics.

The Chippewa HD mobile unit was first used for a Thanksgiving Day parade telecast in Detroit. The next day, the truck was used for production of the Chicago Public School City Football Championship Game at Soldier Field, home of the NFL’s Chicago Bears. Chippewa is also set to be used for NBA game coverage, and is expected to be in high demand for many upcoming live sporting events.


Have questions about our lenses or outfitting an HD truck? Leave a comment here, on our Facebook page, or tweet us.