We here at the Fujifilm Optical Devices Division value the relationships we’ve built with our customers over the years, which is we’d like to recognize and thank our long-time clients at Wisconsin-based Token Creek Mobile Television, who recently purchased a dozen of our lenses to furnish its growing fleet of HD trucks.

The mobile broadcast production company acquired four XA88x8.8BESM Telephoto Field lenses, six ZA12x4.5BERM Super Wide Angle ENG/EFP lenses, and two XA101x8.9BESM Super Telephoto Field lenses. Nine of the lenses are being used in Token Creek’s newest HD mobile unit, Chippewa, while the others have been outfitted in two of their other mobile trucks, Varsity and Hiawatha.

The FUJINON XA101x8.9 lens features a combination of wide angle and 101x zoom range, and the XA88x8.8 offers the industry’s widest angle in class with an 88x zoom range. Both telephoto field lenses feature FUJINON’s exclusive anti-fogging design to minimize lens fogging and reduce downtime due to climate change. The FUJINON ZA12x4.5BERM ENG lens features a 2x range extender and Digital Quick & Cruise Zoom. All three of the lenses boast exclusive FUJINON technology, including the DIGI POWER digital servo control system, EBC coating, and built-in F.I.N.D. diagnostics.

The Chippewa HD mobile unit was first used for a Thanksgiving Day parade telecast in Detroit. The next day, the truck was used for production of the Chicago Public School City Football Championship Game at Soldier Field, home of the NFL’s Chicago Bears. Chippewa is also set to be used for NBA game coverage, and is expected to be in high demand for many upcoming live sporting events.

Have questions about our lenses or outfitting an HD truck? Leave a comment here, on our Facebook page, or tweet us.

Posted: 12/27/2012 5:15:16 PM by Thom Calabro | with 0 comments

It would appear that Zero Point Zero Production does it all. A nearly decade-old television and digital content production company, the group also scouts, develops, markets, and distributes entertainment, producing television shows for Discovery, Travel Channel, History Channel, PBS and Bravo. Since its inception, the company has produced over 225 hours of television in 80 countries around the world, including the critically acclaimed shows, Anthony Bourdain: No Reservations and Diary of a Foodie. We sat down with ZPZ Director of Technology, Chris Faulkner, to talk about some of the company’s latest projects, the state of the industry and what we can look forward to from his team.

You recently posted a pretty phenomenal video in which you tested the slow-mo capabilities of one of your cameras using the Fujinon PL 19-90 Cabrio lensfor Parts Unknown with Anthony Bourdain. Tell us about the show and how the equipment performed.

Our DPs Mo Fallon, Todd Liebler, and Zach Zamboni just left for the very first episode of Parts Unknown. They love our new camera rig and can't stop cooing over the 19-90mm Cabrio. It's a great balance of size, sharpness, weight and range. We're all impressed with this new lens.

What other projects are you working on right now?

We just finished shooting another episode of MeatEater with Steve Rinella.

You moonlight as an instructor at the School of Visual Arts in NYC. Do you think teaching gives you a little bit of an edge in terms of keeping you “on your game” in the field?

My class at SVA is made up of first-year film students. I get a mix of newbies, film fans, and budding cinematographers, all of whom are just starting to find their voice in a visual medium. I'm a big proponent of learning by doing, so I have them out on the streets of New York City with Arriflex S-cameras by week three.

Is there one instance you can pinpoint that turned you on to production?

My first job was as sound mixer for an indie feature called Dog Years. It was rough-hewn, shot almost entirely on weekends and was in production for more than 18 months. Whether we were clearing out rattlesnakes from location or crashing a junked car for sound effects, it was a great experience and done with a lot of heart. I kind of fell in love with the process.

What piece of equipment do you rarely/never go on a job without?

Our crews constantly find themselves in tight locations with dodgy power and little time to set up a scene. A string of carnival lights—the kind with Edison screw-base sockets along a length of zip cord—can save the day.

What is it that draws you to the type of production ZPZ specializes in?

I've always worked in independent and documentary production. The "ZPZ style" is always informed by doing the most with the least. Our crews are small, our gear is lightweight and portable, and we rarely go into the field with a sound person. I think it creates a sort of intimacy that you can't reproduce by adding more stuff. Also, Tony Bourdain is a badass.

What do you view as emerging trends in the industry today?

While everyone is chasing big sensors and the cinematic look, there's still a place for a medium-sized format that is lightweight and shoulder-friendly. Besides, there's so much beautiful Super16 glass available and it's currently underutilized.

What are the most significant changes in filming from when you started?

It's quite possible to create a stunning image with equipment that costs less than $10K. What used to be the bastion of only Hollywood can be had by virtually anyone with the hankering and peck to do it. There are more voices in the conversation and I think this drives everyone to work harder and create more beautiful images.

What is something you think people would be surprised to know about you?

I went to Marine Military Academy for high school. Oo-rah!

Is there anything else you’d like our readers to know?

Tune in to Parts Unknown on CNN and MeatEater on Sportsman Channel!

For more information on Fujifilm Optical Devices, go to www.Fujinon.com, or follow us at www.Facebook.com/FujifilmOptical and www.Twitter.com/FujifilmOptical.

Posted: 12/13/2012 10:47:03 AM by Thom Calabro | with 0 comments

The team here at Fujifilm Optical Devices will be participating in next week’s Sports Video Group’s League Technology Summit. The event, which takes places at the New York Hilton December 10-11, aims to bring the sports industry together to share best practices and new technologies in sports production and we’re happy to be a part of it!

Thom Calabro, Fujifilm Optical Devices’ Director of Marketing and Product Development, will be a panelist on the Camera and Lens Technology Update, where the discussion will focus on what’s in store for cameras and lenses in 2013, as well as what issues manufacturers and their customers face (December 10th at 3:00).

FUJINON’s new XA99x8.4 ultra-wide field production lens will also be on display in the exhibition hall. Offering a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m, the lens features an anti-fogging design to minimize lens fogging, and a patented image stabilization technology for rock-steady performance. Ideal for producing live sporting events, the XA99xUltraWide telephoto zoom lens includes FUJINON’s DIGI POWER digital controls, Quick Zoom, two-shot presets, a 2X extender, and comes standard with high-resolution 16-bit encoders. Other features of the lens include FUJINON’s exclusive High Transmittance Electron Beam Coating (HT-EBC), resulting in richer colors and greatly improved blue response and transmittance. HT-EBC, coupled with FUJINON’s exclusive Aspheric Technology, reduces ghost, flare, chromatic aberrations, and increases light transmission at all focal lengths.


Keynote speakers of the summit are George Bodenheimer, Executive Chair, ESPN; Ed Goren, former Vice Chairman of Fox Sports Media Group; and Frank Golding, YouTube, Head of Sport for North America. A full rundown of the event can be found here:


We hope to see you there! 

Have questions about the panel or new lens? Leave a comment here, on our Facebook page, or tweet us

Posted: 12/9/2012 9:43:10 AM by Thom Calabro | with 0 comments


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