The Fujifilm Optical Devices Division team will be at the World Cup in Brazil this summer! We won’t be on the field, but we will have two technical support centers on site to provide customer service and support to our broadcast lens customers during the big event, from June 12th through July 13th.

One service centers will be located in Rio de Janeiro and in Sao Paulo. During the entire World Cup, we will have engineers available at each technical center to support Fujinon lens customers. Hours of operation during the matches will be from 9:00 a.m. through 18:00 p.m.

The Rio de Janeiro technical support center will be located at the following address:
Camera – 2 Video Films
Rua: Visconde da Graca 43 e 63
Jardim Botanico CEP 22461-010
Rio de Janeiro, Brasil
Tel: 55-21-2294-9391, 55-21-3874-0146

For assistance in Rio de Janeiro, Fujinon lens customers may also call:
Karla Alvera, cell: 55-21-7836-5839, e-mail:
Jorge Delgado, cell: 55-21-8133-1533, e-mail:

The Sao Paulo facility will be located at the following address:
Trevisans Lens Service
Rua: Brigadeiro Jordao, 113
Ipiranga, Sao Paulo
CEP 04210-000 Brasil
Tel: 55-11-4508-5650

For assistance in Sao Paulo, Fujinon lens customers may also call:
Flavia Trevisan, cell: 55-11-8789-2770, e-mail:
Umberto Trevisan, cell: 55-11-7757-9034, e-mail:
Ademir Santos, e-mail:

The World Cup is a crucial event for many of our customers, especially with the popularity of the game reaching an all-time high, both domestically and internationally. Everything has to work perfectly, and we do everything we can to support them in producing the best possible images. As we did during the Sochi Games in Russia, we’ve established technical service centers staffed by knowledgeable technicians to communicate with our customers directly from the event’s home cities.

Have questions about Fujinon’s technical support capabilities at the World Cup? Reach out to us on Facebook or Twitter.

Posted: 5/27/2014 10:29:16 AM by Thom Calabro | with 0 comments

Fresh off a successful NAB Show, the Optical Devices Division of FUJIFILM North America Corporation is taking our “show” on the road again, this time heading to the Cine Gear Expo, being held from June 5-8 at The Studios at Paramount in Hollywood. There, we’ll showcase the entire range of Premier PL 4K+ cine lenses, as well as the Cabrio 4K cine lens series.

The Premier PL 4K+ Series features the fastest T speeds available in a family of zooms, with unprecedented color matched 4K and beyond optical performance. The 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400mm T2.8-T3.8 will all be on display. All four PL Mount zooms are similar in size and weight, and uniform gear placement and front barrel diameters (136mm). Focus, zoom, and iris gears are all in the same position—which speeds up lens changes, since follow focus accessories and lens motors can stay in the same position on the rods. Focus barrel rotation is a uniform 280 degrees on all four zooms.

Our Premier PL 4K+ lenses have been used by several acclaimed DPs for feature films including Life of Pi, Oblivion, and Iron Man 3.

Introduced at the April NAB show as the latest addition to our popular series of cine zooms, the FUJINON Premier PL 25-300mm Cabrio [ZK12x25] will be on hand with the rest of the Cabrio series at Cine Gear. Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm. The PL 25-300mm supports an optional detachable servo drive for electric zooming, focusing and iris. Mounting the unit enables remote control of zoom, focus, and iris adjustment.

FUJINON’s popular Cabrio series includes the new PL 25-300mm (model ZK 12x25), PL 19-90 (model ZK4.7x19), PL 85-300 (model ZK3.5x85) and PL 14-35mm (model ZK2.5x14). All Cabrio lenses feature exclusive detachable servo drive units, making them suitable for use as a standard PL lens or as an ENG-style lens. The servo drive on the new PL 25-300 is optional, the rest come as standard. Each can be controlled using cinema industry standard wireless controllers, as well as existing FUJINON wired and wireless units.

Designed using the latest proprietary optical simulation software, the entire range of Cabrio lenses offer exceptional optical performance in the center of the image and in the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output, including the position of the zoom, iris, and focus, is extremely accurate. The zooms support Lens Data System (LDS) and /i Technology metadata formats, and are equipped with flange focal distance adjustment, a macro function for extreme close-up focus, and coverage of a 31.5mm diagonal sensor.
Several TV series and feature film productions—including a few 3D features—are currently using Cabrio lenses.

Cine Gear is one of our favorite shows because it not only draws an audience of key decision makers in entertainment production, but it is also attended by some of our most loyal customers. We always look forward to connecting with these people and meeting potential new users during this show, especially this year, when we’re so eager to show off our Premier 4K+ and Cabrio zooms!

Have questions about these lenses or the Cine Gear Expo? Connect with us on our Facebook page, or tweet us. Better yet, if you’re attending the show, stop by our booth
Posted: 5/20/2014 10:56:01 AM by Thom Calabro | with 0 comments

The NAB Show is always an exciting event for us here at the Fujifilm Optical Devices Division, and 2014 was no exception. We were thrilled to introduce our Premier PL 85-300 Cabrio lens, XA55x9.5 field production lens, and HA18x5.5 HD ENG lens.

Attendees welcomed the new lenses and upgrades for broadcasting, sports, digital cinematography, and production applications with expected curiosity and enthusiasm. For those of you unable to make the trip to Las Vegas, or couldn’t stop by our NAB booth, here are some highlights.

Capping off an already stellar event for Fujifilm was winning a StudioDaily Prime Award for our Cabrio Series PL Mount lenses. According to the award’s organizers, finalists represent the top tier of new technology, creative thinking, and high-end craftsmanship in media and entertainment. The awards spotlight engineering excellence, usability, and value in technology products, and winners are selected based on the criteria of Features, Innovation, Value, and Ease of Use. We are honored to receive this award.

Photo Credit: Mark J. Pescatore

One of the highlights of our booth this year was a series of posters featuring testimonials from some of the industry’s most distinguished professionals spanning the industry, from cinematographers to engineers. Here are a few sound bites of what they had to say about Fujinon lenses:

“When I came across Fujinon’s 19-90, I was blown away. It holds the exposure consistently all the way through, and I love the image quality, sharpness, and how it holds the highlights.” - Tobias Schliessler, ASC, Cinematographer

“The Fujinon lenses we’ve used are all securely weather proofed, so our engineers only have to do routine cleaning and replace front element lens filters to protect the front glass. Then, they’re ready to go.” - Spruce McRee, President/CEO, Crosscreek Television Productions

“The quality of the lenses has always been excellent, and from a technical standpoint it meets all our requirements.” - Tom Dickinson, Chief Technology Officer, Bexel

“The encoding, quality and configuration the lenses are the best combination for our clients.” - Sam Nicholson, ASC - CEO and Founder, Stargate Studios

“The first time I saw and tested the 18-85 PL Zoom lens, it was the best thing I’d ever seen and it’s still my favorite.” - Otto Nemenz, Owner, Otto Nemenz International

“The focal range, weight and quality put the Cabrio series in a class of its own.” - Erik & Oliver Schietinger, Owners, TCS

“Camera operators who specialize in Entertainment shows prefer Fujinon lenses because of their smooth servo "feel," useful lens features, and reliable performance.” - Keith Winikoff, Technical Director and Video Engineer for Entertainment and Live Award Show Productions

“The 18-85 has raised the bar on optical excellence.” - Eric Steelberg, ASC, Cinematographer

“For handheld work, there just isn’t anything that comes even close.” - Bill Sheehy, Director of Photography

“Fujinon produces the most exceptional products in the industry, but they also provide unparalleled support.” - David Lemmink, Director of Engineering, PRG Nocturne

“They are sharp, no distortion, and are beautiful wide open.” - Claudio Miranda, ASC, Cinematographer

“Their new Cabrio line is the ideal mix of a cine-style lens with familiar broadcast-style controls.” - Danny Walters, Director, Remote Engineering, Music Group, Viacom Media Networks

“The Cabrio 19-90mm is gorgeous, balanced, and the perfect range for vérité shooting.” - Tom Curran, Director of Photography, Night Train Pictures, Inc.

Stay tuned, because next time we’ll share the full testimonials so you can see exactly how these pros are using our lenses.

Have questions about Fujinon lenses, the NAB Show, or something else? Connect with us on our Facebook page, or tweet us.

Posted: 5/13/2014 9:23:44 AM by Thom Calabro | with 0 comments


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