Fujifilm Optical Division Blog > Gearhouse Broadcast Makes Largest Ever Purchase of 4K and HD Fujinon Lenses
Gearhouse Broadcast Makes Largest Ever Purchase of 4K and HD Fujinon Lenses
In its largest ever lens purchase, leading broadcast services specialist Gearhouse Broadcast has announced a multi-million dollar investment in Fujinon 4K and HD lenses. With this purchase, all of the company’s OB super trucks and a substantial portion of its entire Australian OB fleet will now be Fujinon 4K lens-enabled.  
The purchase included a significant number of the following Fujinon lenses:

When asked about the order, Gearhouse Broadcast CEO John Newton said, “Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently, we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that Fujinon lenses are leading the world in 4K lens quality and technology, so this multi-million dollar investment in Fujinon’s 4K lenses is another great example of our core philosophy in action.”
Newton went on to further explain the logic behind this investment: “Put simply, these lenses with our current camera fleet will give the very best picture quality for our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That’s an immediate and tangible benefit for our customers. Then there’s the fact that our entire fleet is now futureproofed for 4K production of any kind. Finally, and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today’s market.”
Can’t argue with that logic!
Always looking to the future, Fujinon has developed lenses which not only meet but exceed 4K optical performance. And while 4K is a staple in any conversation about resolution, Fujinon has done substantial design work with our 4K lenses to transmit higher contrast pictures and less flare to contribute to an equally important component: high dynamic range. So, users of our lenses can expect high resolution, high contrast and high dynamic range. Other new technologies and features that help contribute to a better, sharper and more efficient production include the development of accuracy in focus control demanded by 4K resolution, as well as new manufacturing technology for configuring and positioning of lens elements.
We at Fujinon are delighted that our 4K and HD lenses will play such an integral role in Gearhouse Broadcast’s technology! This investment will surely bolster the company’s capabilities and allow the Gearhouse team to continue helping its clients create first-class productions for high profile sporting and entertainment events.
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